JWT Brazil Breaks the Mould with Barbecue Bible

JWT Brazil has created a unique cookbook which will have fans of the flame grill licking their lips with excitement.

Honing in on the South American nation’s passion for barbecuing and showcasing kitchen cutlery brand Tramontina's range of products, the agency has created The Barbecue Bible – a unique cooking aid with a difference.

Offering all the value of a conventional cookbook, with step-by-step instructions and taste suggestions, text goes one step further by including all the materials you could ever need in preparing the ultimate flame-grilled feast.

The book is literally constructed of essential cooking materials and includes a page made entirely of coal, one of salt, a knife-sharpening page and even a wooden cover which doubles up as a chopping board.

The pages are also organised in order providing a seamless experience for chefs in their route towards a delicious, succulent steak dish.

There’s even a page that turns into an apron, which ensures the reader will look the part as they cook up a storm.

The book was created to promote the brand’s complete range of barbecuing accessories and to increase customer loyalty.

So far The Barbecue Bible has been sent to master barbecue chefs in Brazil and the book will soon be available in selected book stores.