2016 is for the Brave & the Bold, Says Graham Bird

How would you describe and reflect on 2015 for the industry, creatively speaking?

It’s been good to see a continuation of high profile VFX TV campaigns, experiential projects, and the emergence of compellingly-branded VR and immersive campaigns of exceptional quality – all of these helping to push to a truly high standard of creativity.

What about your company’s creative performance; how much do you think you’ve grown this year?

We have worked very hard to combine some brilliant creative minds with technological advancement allowing us to collaborate on creative for some of 2015’s most successful and high profile campaigns. 

Projects such as Robots and McClaren Black Swan (below) all presented their own challenges - which in turn, gave us the opportunity to develop unique solutions. For MPC, these opportunities bring us closer to our clients, giving us deeper collaboration through the creation of bespoke technologies to meet specific creative objectives.

What has your own best personal achievement been in the past 12 months and why?

Further developing the MPC brand into new territories such as Paris while expanding our offer and space in our existing studios in New York and Amsterdam.

And looking ahead to 2016, what are you most excited about in terms of the industry and advertising?

The rapid development of VR and immersive technology. I’m excited to see how brands will challenge us to apply it.

Which campaign, piece of work or moment will you remember this year for and why?

Sport England This Girl Can

Money Supermarket Epic Strut

Volvo LifePaint [below]

All for their sheer bravery and boldness.

What one piece of advice would you give to the industry to take with it into 2016?

Don’t be scared to push the boundaries of creativity or take a chance. Aim for bigger, bolder and braver work.

What do you hope you’ve achieved by this time next year in terms of work?

Been part of the collaboration to produce the bigger, bolder and braver work.