TSFF Unveils Instagram-Inspired Game

The Toronto Silent Film Festival (TSFF) has enjoyed a long-standing relationship with Instagram, using the platform to advertise the event and attract younger audiences.

This year, TSFF has teamed up with Red Lion to create an immersive game for the platform.

As with previous Instagram campaigns, the game touches on the history of silent films as gamers have to uncover the hidden film reels, before they become lost forever. Using a black and white panoramic shot, gamers will be able to find a series of clues to help them locate the reels.

Each reel contains a code on its rear and there are seven in total. Gamers can only leave the escape room once they have located them all.

“The Toronto Silent Film Festival continues to grow and with each year the challenge to innovate on Instagram and to reflect the innovation of silent films in their day is a dream creative challenge,” said Red Lion’s president/CCO Matt Litzinger. “And trying to escape is pretty fun.” To play the game, click here.