#Hibernot with Land Rover & Spark44

It may be Blue Monday, but rather than sulk and sigh at the depressing weather, Progress Film Company and Spark44  has unveiled the latest instalment in Land Rover’s #Hibernot campaign, aimed at getting adventurers outside.

Since the campaign’s launch in 2014, various agencies (including M&C Saatchi) have had a go at instilling a sense of bravery in those that cherish the winter months.

This year’s offering, helmed by Ben Lankester, operates in much the same way and embraces the same tone and style as its predecessors.

In a series of six 30-second clips, Land Rover drivers can explore the car’s various functions and figure out how they can be beneficial for chilly adventures.

Michelin-starred chef Simon Rogan stars in one of the spots (below), in which he barbecues foraged mushrooms in the wood, resting on his car bonnet to eat.

Or perhaps you’ll be tempted to use the car’s central heating to make yeast rise, before bunging it on the fire and frying the roti?

Either way, check out the brand’s YouTube channel for more recipes and ideas on how to get the most from your adventure and your Land Rover or visit the dedicated website for more #Hibernot stories.