BWM Dentsu Show Drawbacks of Dragons for Jemena

Across two new spots, BWM Dentsu tell the story of a girl, a boy, and the dragon they use instead of Jemena brand natural gas.

Across a 60-second and 30-second advert, director Tim Bullock of Scoundrel explores the trials of relying on a dragon as a heat and fuel source, from scorched rubber duckies to postmen being set on fire, to create an overarching campaign entitled Instantly Better.

In the first of the ads, which you can see above, the couple discuss how their new gas supply from Jemena is much better than their previous reliance on a dragon, unnamed in the commercial but called 'Scorchy' in the second of the spots.

This second ad, which like the first is filmed in the familiar multi-camera mockumentary style, sees the dragon replaced by natural gas and therefore becoming the family pet. This is obviously not the end of their troubles, however, with the dragon tending to leave dead horses on the doorstep, leaving flaming turds in his litter box, and generally being dragon-y.

If you liked this ad, check out the director's brilliant spot about the plight of the kid in the middle seat for McDonald's which you can see here.