Specsavers Ruins Records in Vintage-Feeling Spot
This time it's the kid of a jazz fan who 'should've gone to Specsavers'.
Credits
powered by- Post Production Unit
- Director of Photography Matt Fox
- Creative Michael McCallum
- Creative Andrea Raanaas
- Visual FX Richard Harris
- Director Chris Denton
- Creative Director Graham Daldry
- Colourist Simon Astbury
- Producer (UNIT)
- Producer (Specsavers)
- Producer (Specsavers) Debbie Carmichael
Credits
powered by- Post Production Unit
- Director of Photography Matt Fox
- Creative Michael McCallum
- Creative Andrea Raanaas
- Visual FX Richard Harris
- Director Chris Denton
- Creative Director Graham Daldry
- Colourist Simon Astbury
- Producer (UNIT)
- Producer (Specsavers)
- Producer (Specsavers) Debbie Carmichael
We all know how the Specsavers ads work by now. Partially sighted person gets into hilarious hijinks that could have been avoided by buying glasses. But that doesn't stop them from being as funny as ever.
In the latest, Vinyl, directed by Chris Denton for Specsavers Creative, a father listens to his classic jazz records as his kid does the washing up. "Use the scrubbing brush" the man says, pleased that his kid is finally old enough to be forced into doing manual labour for his pocket money. But as woe would have it, without Specsavers, a black plate looks very similar to a vinyl record, and Miles Davis has just got a dousing, John Coltrane has just got a cleaning, Duke Ellington...oh, you get the gist, one of his jazz records has accidentally been washed instead of a plate.
As suits this bittersweet ode to analogue music, the ad has been given a vintage-feeling colour palette courtesy of Unit's Simon Astbury, who gives a grade of faded colours straight off a '60s Dylan sleeve. Astbury said of the job, "the brief for this commercial was to be dreamy with golden hour light coming through the windows. I added a slightly vintage feel to compliment the idea of the Dad being a real nostalgic vinyl nut."
Connections
powered by- Agency Specsavers Creative
- Post Production Unit
- Production Specsavers Creative
- Creative Director Graham Daldry
- Director of Photography Matt Fox
- Visual FX Richard Harris
- Producer (Specsavers) Debbie Carmichael
- Producer (UNIT) Alison Wendt
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