Free A Girl From Child Prostitution

You wouldn’t want to find your seven-year-old daughter playing with a sex toy…

Yet in this shocking spot from Tosti Creative, young girls can be seen unpacking a series of boxes that contain various dildos. Thankfully, these girls are innocently unaware of what the toys are actually used for. They think they could be a rolling pin, a dolphin or even a fly swatter... and one girl seems to enjoy using its vibrations as she playfully puts it in her ear.

Sadly, the video is actually a campaign for Stichting Free a Girl, a Dutch organisation that aims to raise funds and awareness of international child prostitution.

Launched to coincide with Anti-Child Prostitution Week which starts next week, the spot’s message - sex is not child’s play – reminds viewers of the brutal reality that many young girls face.

Shot through In Case of Fire, the film cuts from this innocent studio footage to reveal the darker side of the issue, in which a blurry, out-of-focus young girl is being offered money in exchange for sex.

“Girls are forced to have sex every day with dozens of men,” says Free A Girl director and co-founder, Evelien Hölsken. “We want this to stop and appeal to the whole country to join forces with us and take action. Together, we can liberate the girls from the horrific circumstances in which they live and offer them a bright new future.”

Get involved in next week’s fight against child prostitution by donating money or your time through helping with fundraising events. Click here to find what else is going on in the week and here for information on the charity’s campaign. And lastly, don’t forget to join the conversation using the #wtk17 and #freeagirl hashtags.