Adobe Stock Celebrate 'The Hovering Art Director'

Following the creation of The Hovering Art Director, an action figure that says classic art director lines like "it feels too designed" and "can you try more versions?" for Adobe Stock, Achtung! mcgarrybowen launched a competition where creatives could share their favourite art director quotes for a chance to win one of their little coffee cup-wielding, beard-scratching figures.

mcgarrybowen senior copywriter Niklas Kristensen noted the impact of this competition: “we received over 1000 submissions on the first day, but people aren’t just sticking to the competition to get one. We’ve had many offers from creatives wanting to buy the figure, and some creatives in London even offered 10 cans of Volvo Life Paint in exchange for one.”

The agency has also created a series of social-ready images that combine some of these entries with some all time classics that are making any designers reading this hyperventilate. Other contributions can be seen at hoveringartdirector.com.

The campaign was created for Adobe Stock, a stock image service that plugs into Adobe products, allowing designers and co to work quicker in the design stages, all together reducing the time they have to spend under the evil eyes of their real-life hovering art directors.