Insight

JWT Guest Edit: Making A Bad Decision Together

Exploring the theme of 'Togetherness', J. Walter Thompson NY contemplate the bonding experience of a dirty burger.

by shots on 22^nd August 2017

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12:33 AM: The night before a pitch. The CCO hates everything on the wall. It's been four hours since the communal Thai dinner. We're starving.

1:07 AM It's calling us. Whispering our names from inside the vending machine, like a cunning siren. One of humanity's biggest atrocities and an insult to an American culinary staple. The Vending Machine Cheeseburger. We can't. We won't. We're too strong.

1:09 AM We caved. As a team, we concept together, review together, kill work together and make bad decisions together. And now, our hands reach the two keys: "D" and "4" in unison. May God have mercy on our souls...

Find out how the story continues (and enjoy your own Big AZ burger bonding experience) at vendingmachinecheeseburger.com

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Agency J. Walter Thompson (JWT) New York

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