Gamers Invited to Play Musical Chairs... with Cars
To promote the launch of Microsoft’s Forza Motorsport 7 game, McCann reinvented the childhood game.
)
Musical chairs may be a game from your childhood but 215 McCann has reinvented it to make it adult-appropriate… and it involves fast cars.
To promote Microsoft’s racing video game, Forza Motorsport 7, the agency unveiled a series of films in which participants – including comedian Adam Corolla – circled a bunch of stationary cars while music sounded in the background.
Once the music stopped, the drivers raced to jump in and enter the race… leaving one unlucky driver behind.
The spot’s stars then had a go around the racetrack, enjoying the freedom of sitting behind the wheel and giving gamers a glimpse of what’s to come once the game is globally released on September 29.
Visit the brand’s YouTube channel to see the stars race professional driver Ken Block and live out your dream through the screen.
Membership
