Colenso BBDO Offer Selfie Filters to Dogs

Colenso BBDO has created an app to combine social media users’ love of using photo filters and snapping dogs to create the ultimate canine selfie.

PEDIGREE SelfieSTIX is an app that allows you to annotate your puppy pics and transform pets into different characters. Perhaps they can channel the steeliness of a police officer, the intelligence of a university graduate or the wildness of a cowboy?

All you need to do is add the PEDIGREE DentaStix to the top of your smartphone and then get your pooch to strike a pose.

The app’s facial recognition technology has learnt to track dog’s faces specifically, so the features appear fitted; as if they really were wearing a policeman’s hat or a pair of aviators!

“We love our dogs, so why not give dogs access to all the fun things us humans have too?” says PEDIGREE brand manager, Cormac van den Hoofdakker. “The PEDIGREE® SelfieSTIX phone clip meant that people could have meaningful moments of closeness with their dogs in the form of a perfect selfie… It truly takes those selfies to the next level.”

Download the app for free here. And look out for more additions around Valentine’s Day and Easter. Now there's no excuse not to take more pics of your dog in fancy dress.