Be Entertained by Original Content While Drinking a McDonald's Coffee

"

McDonald's has rebooted the traditional morning 'coffee and newspaper' ritual for the mobile generation, with a new integrated campaign that puts original digital content on its paper cups and bakery bags.

Running across all the fast food giant's locations in France, Flash Stories by McCafé, created by TBWAParis, allows consumers to savour a hot beverage while also being entertained by specially-curated and custom-produced 'Flash Stories'. The content is accessed via a QR code printed on the products' packaging, which has been given a design reboot courtesy of illustrator Peter Strain.

Sports, fashion, culture (cinema/music), news and gaming are the five content sections that consumers can discover on the digital platform, with original content being created each week by DANParis in the form of mobile Stories, which can be consumed in the time it takes to enjoy a coffee or cookie. DANParis and TBWAElse have provided a dedicated production studio that brings together a range of experts including authors, film makers, motion designers and community managers. 

To tease the campaign, the agency has also released a mock trailer for a comic-horror flick, Lost in the Black Forest, which puts a slapstick spin on Blair Witch by shoehorning the new McCafé cup into every scene.

Produced by TBWAElse and directed by the Hungry Beards collective (Benjamin Marchal, Faustin Claverie, Josselin Pacreau, Sébastien Guinet), the almost three-minute trailer will be screening in cinemas from this week - while the full synopsis, poster, fact sheet and filming anecdotes can be found on AlloCiné.