Go Nuts for Christmas with KP's Snack-Stocked Jumper

Today [Friday 14 December] is Save the Children's annual Christmas Jumper Day, and after the charity's own 'wear responsibly' campaign, #UglyTruthSweaters, sweater-pimping sticker packs and more, we really thought we'd reached peak jumper-related advertising. How wrong we were.

KP Nuts, purveyors of arguably the finest bar snacks known to man, have just launched a seasonal sweater which comes complete with packets of dry-roasted peanuts attached to the front.

Let's just break that down. The jumper is literally stocked, like the best pubs, with bags of KP Nuts which can be torn off, enjoyed and then replaced when supplies run low. Think of the party games you could play. Think of the pulling potential (in both senses of the word). 'You look like a snack' will take on a whole new meaning...

Part of a campaign created by BMB to highlight the brand's heritage as a classic Christmas nibble, the festive sweater is on sale for one day only, to coincide with Save the Children's annual Christmas Jumper Day. So, if you fancy getting your hands on one of the jumpers, head down to Bateman Street in Soho, London today [14 December] where the nutty knitwear is being sold in a pop-up shop.

But if you can't make it down, don't despair: fans can also win their very own KP Nuts Christmas jumper by entering a competition on the KP Nuts Facebook page.

Best of all, it's all for a good cause: KP Nuts is partnering with Save the Children, by donating £10,000 to the charity, and will also coordinate donation collection at the pop-up shop with the option to text a donation.

“Some people wander to Bethlehem to celebrate Christmas,"" said Matt Lever, CCO, BMB. ""We wandered to a nut factory, a knitting facility, a children’s charity and a Soho boutique. The resulting marriage of the world’s best Christmas jumper and a fantastic cause is one that even Mary and Joseph would be proud of.”