Apple Pay's thrifting thrills
Nick Ball’s comedic campaign for the tech brand's payment platform sees an antique plate enthusiast snapping up a rare find for her gaudy collection.
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Credits
powered by
- Agency Client Direct
- Production Company FINCH
- Director Nick Ball
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Credits
powered by
- Agency Client Direct
- Production Company FINCH
- Director Nick Ball
- Editing Rock Paper Scissors
- VFX Framestore/Melbourne
- Audio Mix Model Citizen Creative
- DP Larkin Seiple
Credits
powered by
- Agency Client Direct
- Production Company FINCH
- Director Nick Ball
- Editing Rock Paper Scissors
- VFX Framestore/Melbourne
- Audio Mix Model Citizen Creative
- DP Larkin Seiple
Created by Apple’s in-house team, this subtle and witty spot directed by Nick Ball through FINCH showcases the tech brand’s seamless Apple Pay shopping experience.
The film, titled Plates, dramatises the quiet joy of a decorative plate collector finally securing that elusive, rare piece she's been eyeing online. Apple Pay swoops in, making the coveted item hers in seconds.
Short but effective, the creative is brought to life by a playful performance, hilarious designs and a punchy edit perfectly set to the catchy beat of Chromeo's One Track Mind.
