Campbell's launch new Snowbuddy spot
Beloved Campbell's 1993 holiday snowman ad gets new warmth in Snowbuddy spot.
Just in time for the holidays comes a new spot from Campbell’s, created by Publicis Groupe and Psyop along with Squeak E. Clean Studios, that harkens to the spirit found in the original Campbell’s Snowman spot first aired in 1993.
In the new Snowbuddy spot, a little girl struggles to pull a snowman on a sled through the snow in the hopes of bringing joy to her friend.
Chilled to the bone after her arduous trek, her now cheery friend invites her in for a steaming bowl of Campbell’s Chicken Noodle Soup, which does the trick of warming the friends both inside and out.
Credits
powered by- Agency Publicis Groupe/Paris
- Production Company Psyop
- Director Jack Anderson
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Credits
powered by- Agency Publicis Groupe/Paris
- Production Company Psyop
- Director Jack Anderson
- Associate Creative Director/Copywriter Garrett Vernon
- Associate Creative Director/ Art Director Jillian Lamb
- Creative Director/ Copywriter Natalie Taylor
- Creative Director/Art Director Isabela Ferreira
- Chief Creative Officer Liz Taylor
- Executive Producer Denis Giroux
- Senior Producer Kimberly Cowie
- Colorist Kim Stevenson
- Music/Sound Design Squeak E Clean Studios/USA
- Executive Music Producer Chris Clark
- Creative Director Justin Hori
- Composer Julie Nichols
- Audio Engineer Surachai Sutthisasanakul
- Executive Producer Eve Strickman
- Mixer Sarah Krohn
Credits
powered by- Agency Publicis Groupe/Paris
- Production Company Psyop
- Director Jack Anderson
- Associate Creative Director/Copywriter Garrett Vernon
- Associate Creative Director/ Art Director Jillian Lamb
- Creative Director/ Copywriter Natalie Taylor
- Creative Director/Art Director Isabela Ferreira
- Chief Creative Officer Liz Taylor
- Executive Producer Denis Giroux
- Senior Producer Kimberly Cowie
- Colorist Kim Stevenson
- Music/Sound Design Squeak E Clean Studios/USA
- Executive Music Producer Chris Clark
- Creative Director Justin Hori
- Composer Julie Nichols
- Audio Engineer Surachai Sutthisasanakul
- Executive Producer Eve Strickman
- Mixer Sarah Krohn