Can CDW save the tech industry from the future?
Parody meets unbranded, unreal products in this new ad featuring fictional burgeoning cult leader, Future Strong.
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Credits
powered by
- Agency Ogilvy & Mather/Chicago
- Production Company O Positive
- Director Jess Coulter
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Credits
powered by
- Agency Ogilvy & Mather/Chicago
- Production Company O Positive
- Director Jess Coulter
- Creative Director Patrick Seidel
- Creative Director Chris Rose
- Creative Director Joe Ondrla
- Executive Creative Director David Loew
- Executive Producer Mike Diedrich
- Executive Producer Corby Dodge
- Producer Devon Clark
- Executive Producer/Founding Partner Ralph Laucella
- Executive Producer Marc Grill
- Producer Devon Clark
- Editing Company Optimus/Chicago
- Editor Matt Glover
- Executive Producer Tracy Spera
- Editing Company Eyepatch Productions (In-House at Ogilvy & Mather/New York)
- Editor Ogilvy & Mather/Chicago
- Composer Justin Hori
- Executive Producer James Wells
- DP Eric Steelberg
- Talent Damian Young
Credits
powered by
- Agency Ogilvy & Mather/Chicago
- Production Company O Positive
- Director Jess Coulter
- Creative Director Patrick Seidel
- Creative Director Chris Rose
- Creative Director Joe Ondrla
- Executive Creative Director David Loew
- Executive Producer Mike Diedrich
- Executive Producer Corby Dodge
- Producer Devon Clark
- Executive Producer/Founding Partner Ralph Laucella
- Executive Producer Marc Grill
- Producer Devon Clark
- Editing Company Optimus/Chicago
- Editor Matt Glover
- Executive Producer Tracy Spera
- Editing Company Eyepatch Productions (In-House at Ogilvy & Mather/New York)
- Editor Ogilvy & Mather/Chicago
- Composer Justin Hori
- Executive Producer James Wells
- DP Eric Steelberg
- Talent Damian Young
Future Strong gives us a two-minute tour of his edgiest cutting edge tech enhancement solutions for the digital beyond-verse.
While not the most glamorous of industries, information technology is growing exponentially. Tackling the pressure to be ‘future-facing’ in the new digital-first era, CDW has crafted an ad that identifies modern problems and offers hyper-synergized, mega-solutions. Namely, that the edgiest of cutting edge innovations can sometimes be a bunch of nonsense.
Poking fun at current trends in the IT industry, the unbranded Modern Modernization Today is clever and hilarious. While thought leaders proselytize about modern innovation, onlookers stare back, confused and pretty sure that a whole lot of nothing came out of Future Strong’s mouth.
The testimonial, documentary-style adds to the drama of the piece, while allowing humor to come through. Well designed and thought out, the ad ramps up the ridiculousness as it goes along. Entirely thoughtful, agency Oglivy has created an apt analysis of an industry that often fails to self-reflect.
