Cannes Contenders: France
Paul Cotti, Head of Strategy and Content at Fuse Paris, picks some of the French work he thinks might pick up prizes on the Croisette later this month.
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Burger King Conversation Privée
Burger King is still cultivating its lovebrand side with this ambitious and lively production. Buzzman took a risk by mentioning literally ALL the competitors except Burger King during the two minutes. Once again, we can notice the unique tone of voice of the brand and the agency which creates a lot of conversations and improves brand visibility.
Credits
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- Agency Buzzman/Paris
- Production Company Henry
- Director Adrien Armanet
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Credits
powered by
- Agency Buzzman/Paris
- Production Company Henry
- Director Adrien Armanet
- Post Produciton Everest
- Creative Director Georges Mohammed-Cherif
- Copywriter Guilhem Barbet
- Assistant Copywriter Loic Coelho
- Art Director Pierre Cognard
- Art Director Guilhem Barbet
- Head of Production Vanessa Barbel
- Producer Ayman Jaroudi
- DP Laurent Tangy
- Editor Adriana Legay
- VFX Mathieu Caplanne
- Post Producer Julien Daniel
Credits
powered by
- Agency Buzzman/Paris
- Production Company Henry
- Director Adrien Armanet
- Post Produciton Everest
- Creative Director Georges Mohammed-Cherif
- Copywriter Guilhem Barbet
- Assistant Copywriter Loic Coelho
- Art Director Pierre Cognard
- Art Director Guilhem Barbet
- Head of Production Vanessa Barbel
- Producer Ayman Jaroudi
- DP Laurent Tangy
- Editor Adriana Legay
- VFX Mathieu Caplanne
- Post Producer Julien Daniel
Back Market Hack Market
Even if this activation is a 'typical' Cannes Lions one, with a strong video case study, and even if we can talk about its real impact, it remains a very smart campaign. Hacking six Apple stores in Europe simultaneously by using the Airdrop technology meant Back Market hijacked the Apple tech in a simple and effective way during a key consideration moment.
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Credits
powered by
- Agency Marcel/Paris
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Marcel/Paris
Credits
powered by
- Agency Marcel/Paris
Nestlé Vermeer
We’re talking a lot about AI in advertising, and it may be one of the most poetic and beautiful examples so far. To celebrate the 25th anniversary of the ad saga and bring the signature 'it’s so pleasurable to take the time' to life, DALL.E 2 created all the background of The Milkmaid painting in a timelapse video. Brilliant or scary? Make your choice!
Credits
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- Agency Ogilvy/Paris
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Ogilvy/Paris
- President Matthieu Elkaim
- President Emmanuel Ferry
- Creative Director David Raichman
- Creative Director Julien Bredontiot
- Art Director Patricia Dupuy
- Art Director Frederic Siebert
- Head of Sound Johanne Kenniche
Credits
powered by
- Agency Ogilvy/Paris
- President Matthieu Elkaim
- President Emmanuel Ferry
- Creative Director David Raichman
- Creative Director Julien Bredontiot
- Art Director Patricia Dupuy
- Art Director Frederic Siebert
- Head of Sound Johanne Kenniche
Uber Eats À Nos Couleurs
This is one of ours. Uber Eats recently became a main partner of the French Football Federation. It’s interesting to see how the brand wanted to be a part of the French football at an amateur level and as a result French culture via a major passion point. The brand took the opportunity to enlarge its target audience and become more meaningful with a long-lasting activation.
