Cannes Contenders: Jeff Geheb
Jeff Geheb, Global Chief Experience Officer at VMLY&R, predicts that the Cannes winners will be reflective shifting values around inclusivity, diversity, immersion, and culture.
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Beats by Dre You Love Me
This is a beautifully crafted illustration of our societal relationship to Blackness. There’s so much vulnerability and it’s impossible to watch the work without confronting that deeply important and layered question. It’s also a significant departure from traditional product-heavy advertisements.
Credits
powered by
- Agency Translation/Brooklyn
- Production Company PRETTYBIRD
- Director Melina Matsoukas
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Credits
powered by
- Agency Translation/Brooklyn
- Production Company PRETTYBIRD
- Director Melina Matsoukas
- Executive Producer Matt Flaherty
- Producer Dustin Grant
- Executive Producer Ali Brown
- Head of Production Rika Osenberg
- DP Malik Sayeed | (DP)
- Music Premier Music Group
- Production Designer Jahmin Assa
- Edit Company/Finishing Spot Welders
- Editor Robert Duffy
- Color Company Company 3/Los Angeles
- Audio Post Heard City
- Audio Mixer Philip Loeb
- Sound Design Ballad
- Editor Andrew Morrow
- Creative Director Ritesh Gupta
- Creative Director Castro Desroches
- Executive Creative Director Jason Campbell
- Senior Art Director Rachel Leathers
- Senior Copywriter Steve Horn
- Talent Dominique Armani (Lil Baby) Jones
- VO Tobe Nwigwe
- Talent Naomi Osaka
- Talent Bubba Wallace
- Chief Creative Officer Sam Bergen
- Director of Production Mike Refuerzo
- Global Creative Director Diallo Marvel
- Senior Producer Tessa Banks
Credits
powered by
- Agency Translation/Brooklyn
- Production Company PRETTYBIRD
- Director Melina Matsoukas
- Executive Producer Matt Flaherty
- Producer Dustin Grant
- Executive Producer Ali Brown
- Head of Production Rika Osenberg
- DP Malik Sayeed | (DP)
- Music Premier Music Group
- Production Designer Jahmin Assa
- Edit Company/Finishing Spot Welders
- Editor Robert Duffy
- Color Company Company 3/Los Angeles
- Audio Post Heard City
- Audio Mixer Philip Loeb
- Sound Design Ballad
- Editor Andrew Morrow
- Creative Director Ritesh Gupta
- Creative Director Castro Desroches
- Executive Creative Director Jason Campbell
- Senior Art Director Rachel Leathers
- Senior Copywriter Steve Horn
- Talent Dominique Armani (Lil Baby) Jones
- VO Tobe Nwigwe
- Talent Naomi Osaka
- Talent Bubba Wallace
- Chief Creative Officer Sam Bergen
- Director of Production Mike Refuerzo
- Global Creative Director Diallo Marvel
- Senior Producer Tessa Banks
Change the Ref Unfinished Votes
Heart-wrenching use of brilliant AI technology for an extremely important cause.
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Barilla Playlist Timer
This work is an innovative, useful and entertaining way for consumers to interact with the products—especially at a time when we were all stuck inside. Utilizing integrations with ubiquitous streaming platforms like Spotify, you can clearly see the steps brands are taking in order to play a bigger role in culture.
Starbucks I Am
It’s a shame to see so much “pride-washing” in work these days. So I’m so proud of our agency, VMLY&R, to be behind such powerful and life-changing work for the transgender and non-binary communities. Self-identity and visibility are important issues, and now more than ever we see brands embracing their role as change agents, allies, and champions standing against discrimination.
Degree Inclusive Deodorant
Inclusive design has been an important issue that’s steadily grown in visibility over the last decade—but we’re witnessing a real evolution in the role of inclusive design within a broader marketing context. More than 60 million people in the U.S. live with a disability and it’s powerful to finally see brands like Degree taking the lead on serving all of their consumers.
