Cannes Contenders: Sompat Trisadikun
Showcasing some fantastically surreal humour, as well as an inventive incentive to keep people put, Sompat Trisadikun, Chief Creative Officer of Leo Burnett/Publicis Group Thailand, points out some potential Lions-tamers from the country's offerings.
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Thai Airways Stay Home Miles Exchange
This was a really good thing for the brand to do during covid.
The airline gave people miles for not going anywhere!
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- Agency Wunderman Thompson/Bangkok
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Credits
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- Agency Wunderman Thompson/Bangkok
Credits
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- Agency Wunderman Thompson/Bangkok
Central Department Store Shop Unfriend
This is one of the best promotions lately.
It shows how friendship doesn't apply during the midnight sale for Central department store.
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Credits
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- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Wuthisak Anarnkaporn
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Credits
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- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Wuthisak Anarnkaporn
- Chief Creative Officer Torsak Chuenprapar
- Creative Director Kanit Mingmuang
- Art Director Onanong Klaysuban
- Copywriter Phachara Saothayanan
- Producer Chanapat Srabua
Credits
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- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Wuthisak Anarnkaporn
- Chief Creative Officer Torsak Chuenprapar
- Creative Director Kanit Mingmuang
- Art Director Onanong Klaysuban
- Copywriter Phachara Saothayanan
- Producer Chanapat Srabua
Thai Health Promotion Foundation Drunken Master
I love the way that the Thai Health Promotion Foundation used a light-hearted, entertaining classic Chinese martial arts movie to teach and help people fight against alcohol for a happier and better life.
Credits
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- Agency Leo Burnett/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
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Credits
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- Agency Leo Burnett/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
- Chief Creative Officer Sompat Trisadikun
- Creative Director Skon Khanawuthikarn
- Producer Sarawut Lertkittipaporn
- Executive Producer Pattarajitr Trakarnkate
- DP Teerawat Thitikornwanich
- Colourist Rattana Leedamrongprasert
- Copywriter Ravisara Mekasuwanaroj
- Art Director Nattnaree Kheaw-Im
Credits
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- Agency Leo Burnett/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
- Chief Creative Officer Sompat Trisadikun
- Creative Director Skon Khanawuthikarn
- Producer Sarawut Lertkittipaporn
- Executive Producer Pattarajitr Trakarnkate
- DP Teerawat Thitikornwanich
- Colourist Rattana Leedamrongprasert
- Copywriter Ravisara Mekasuwanaroj
- Art Director Nattnaree Kheaw-Im
MaePranom The Sauce Bowl
This is very funny, hilarious film that promotes the chilli sauce in its new tube packaging.
The film shows a moody relationship between a married couple, whose tiny problem has grown out of control because neither of them is listening to the other.
Credits
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- Agency Sour/Bangkok
- Production Company Phenomena
- Director Thanonchai Sornsriwichai
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Credits
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- Agency Sour/Bangkok
- Production Company Phenomena
- Director Thanonchai Sornsriwichai
- Creative Director Warunpon Trithepwijit
- Executive Creative Director Damisa Ongsiriwattana
- Creative Group Head Warangrat Rattanabumrung
- Producer Wuttipon Thanopajai
Credits
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- Agency Sour/Bangkok
- Production Company Phenomena
- Director Thanonchai Sornsriwichai
- Creative Director Warunpon Trithepwijit
- Executive Creative Director Damisa Ongsiriwattana
- Creative Group Head Warangrat Rattanabumrung
- Producer Wuttipon Thanopajai
