Cannes Lions 2023: Entertainment, Sport, Music, and Gaming winners

ENTERTAINMENT LIONS

Taking a 10-year-old game and giving it a fake 40 years of history, W+K's Clast From The Past work for Supercell's Clash of Clans picked up the Grand Prix in this year's Entertainment category.

Regarding the criteria for the category, Brent Anderson, Global Chief Creative Officer at TBWA\Media Arts Lab and Jury President noted three key elements of importance:  Did it move us? Did it create impact? Did it genuinely make a difference? From that, the jury was asked to assess if the work hot a Gold/Silver/Bronze standard.

Picking up the Grand Prix on a unanimous decision for its "masterclass in community building and feeding", the work was followed by Golds for Nike's Footballverse, ABAAD's Dirty Laundry, Duolingo's High Valyrian Lessons, Skittles' Apologise the Rainbow, and Noblex/Paramount+'s The CEO.

To see the full list of winners and shortlisted work, visit the Cannes Lions site.

ENTERTAINMENT LIONS FOR MUSIC

Awarding two Grand Prix in this category, Jury President Danielle Hinde, Owner / Executive Producer at Doomsday Entertainment, cited the key questions the judges had to ask themselves when considering the work: Does this have meaning? Does it make you feel? Does this push culture forward?

The winners - Smuggler's powerful music video for Michael Kiwanuka's Beautiful Life and Apple's barnstorming The Greatest commercial - fulfilled the session's defining mantra: Is this something you will remember years from now?

The category also awarded three Gold winners: Cash In Cash Out by Pharrell Williams, 21 Savage, and Tyler, The Creator, produced by Electric Theatre Collective; the Rosalia Motomami Live Experience on (and by) TikTok; and Apple's Super Bowl Half Time Show for Rhianna.

To see the full list of winners and shortlisted work, visit the Cannes Lions site.

ENTERTAINMENT LIONS FOR SPORT

With a piece that had "intrinsic inclusivity which led to a superior broadcast", the sports-focussed category awarded Michelob Ultra its Grand Prix for Dreamcatcher; an innovative mix of technology and emotion that gave a blind fan the ability to commentate on a NBA match, live.

With Jury President Rob Doubal, Co-President of McCann London and Joint Chief Creative Officer of McCann UK, McCann London, asking the team to look at "Growth in business or fan culture; truth; and entertainment", the decision was so unanimous that the jury barely spent any time actually discussing it.

Gold Lions were awarded to Kimberly Clark's LEA from Ogivly São Paulo; Dentsu Creative's The Forgotten Team for MEO; and Telefonica Movistar's powerful Shout film from VMLY&R Mexico.

To see the full list of winners and shortlisted work, visit the Cannes Lions site.

ENTERTAINMENT LIONS FOR GAMING

In its inaugural year, the jury for the Gaming-focussed Lions felt a "profound responsibility" in choosing its winners, aiming to highlight work that "brought players’ dreams to life.".

For its Grand Prix, W+K's Clast From The Past work was again chosen, with Jury President Francine Li, Global Head of Marketing at Riot Games, noting that the concept "could have landed poorly if not executed perfectly" and managing the remarkable achievement of being "authentic even though it wasn’t real".