Cannes Lions: Innovation, Mobile and Radio & Audio Lion winners
Wavio, Burger King and HBO's Westworld campaign triumph in these hotly contested categories.
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Innovation
"The shortlist for this category was very strong," were some of Bill Yom's opening words. The Global Creative Director for Cheil Worldwide South Korea, and the president for this year's Innovation Lions, went on to say that inclusion, sustainability, the environment and business solutions were some of the themes and trends through this year's entries. But the eventual Grand Prix winner for this category (for which entrants must give a live presentation of their work to the jury) was the See Sound campaign for Wavio [below], through FCB Health. "It was an amazing idea," said Yom, "with beautiful product design and we saw this could have a long, long life."
There were six other Innovation winner; three bronze, two silver and a gold to Microsoft Xbox's Changing the Game through McCann New York.
For the full list of winners, visit the Cannes Lions site.
Mobile
The Grand Prix for Mobile in 2019 was awarded to FCB New York for their Whopper Detour campaign. The jury was headed by Ari Weiss, Chief Creative Officer at DDB Worldwide, North America, who said: "Mobile, today, is everything. The portal by which we live out lives." He went on to day that the winning campaign - which also won the Direct Grand Prix - was "mobile, mobile, mobile," and that "it proved that mobile campaigns don't need to be sedentary, and is a very compelling piece of mobile content.
For the full list of winners, visit the Cannes Lions site.
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Credits
powered by
- Agency FCB/New York
- Production Company O Positive
- Director Jonathan Klein
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Credits
powered by
- Agency FCB/New York
- Production Company O Positive
- Director Jonathan Klein
- Chief Creative Officer Ari Halper
- Group Creative Director Gabriel Schmitt
- Senior Copywriter Laszlo Szloboda
- Associate Creative Director/Art DIrector Alex Sprouse
- Associate Creative Director Akos Papp
- Director of Integrated Production Adam Isidore
- Producer Henna Kathiya
- DP Htat Lin Htut
- Executive Producer Ralph Laucella
- Executive Producer Gina Pagano
- Editor Nick Divers
- Assistant Editor Kenneth Munoz
- Executive Producer Mary Ruth Tomasiewicz
- Executive Producer James Dean Wells
- Producer Joshua Green
- Producer Jason Reda
- Sound Designer Conrad Sanguineti
- Post Producer Margarita Mutuc
Credits
powered by
- Agency FCB/New York
- Production Company O Positive
- Director Jonathan Klein
- Chief Creative Officer Ari Halper
- Group Creative Director Gabriel Schmitt
- Senior Copywriter Laszlo Szloboda
- Associate Creative Director/Art DIrector Alex Sprouse
- Associate Creative Director Akos Papp
- Director of Integrated Production Adam Isidore
- Producer Henna Kathiya
- DP Htat Lin Htut
- Executive Producer Ralph Laucella
- Executive Producer Gina Pagano
- Editor Nick Divers
- Assistant Editor Kenneth Munoz
- Executive Producer Mary Ruth Tomasiewicz
- Executive Producer James Dean Wells
- Producer Joshua Green
- Producer Jason Reda
- Sound Designer Conrad Sanguineti
- Post Producer Margarita Mutuc
Radio & Audio
The 2019 Grand Prix for Radio & Audio was handed to an audacious campaign for HBO's Westworld series. Called The Maze, the campaign comprised a detailed, richly atmospheric and Alexa-activated audio story. The jury was presided over by Jose Miguel Sokoloff, Global President of the MullenLowe Group Creative Council, and Chief Creative Officer at MullenLowe Group UK, who said while this category had gone through difficult times, its "boundaries were exploding for a person with a pen, a piece of paper and an idea." Of the winning piece of work he said it, "completely pushes the boundaries and takes you on a journey [that's] interactive and impeccably produced."
There were 20 bronze Lions handed out, nine silvers and 11 other gold, and for the full list of winners, visit the Cannes Lions site.
