Choice Hotels is where travels comes true
Zooey Deschanel was a clear choice for the role. Her own confidence comes from knowing who she is, and not feeling the need to be anyone else.
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Choice Hotels, a legacy leader in upper midscale and midscale and one of the largest lodging franchises in the world, announce the launch of its newest campaign from creative AOR McKinney, called Where Travels Come True.
In the new campaign, The Fairy Hotel Mother is on the side of the traveler, helping them make travel choices. She makes it easy and helps them avoid all the stress and paralysis that come with booking a hotel room these days. Even though she’s a fantastical being with magic powers, there are fun moments of “of course this is normal” because she knows that booking with Choice is the solution to all their travel problems. She’s funny, friendly, and totally herself. No need to explain how or why she is who she is. You see her, you meet her, and you know all you need to know.
Credits
powered by
- Agency McKinney/Durham
- Production Company Tool
- Director Sarah & Jeremy
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Credits
powered by
- Agency McKinney/Durham
- Production Company Tool
- Director Sarah & Jeremy
- Director of Production Kara O'Halloran
- President Dustin Callif
- Executive Producer Rob Sexton
- Post Production/VFX Carbon/Chicago
- Executive Producer Gretchen Praeger
- Senior VFX Producer Lauryn Grimando
- Talent Zooey Deschanel
- Creative Director David Sloan
- Creative Director Jordan Eakin
- Chief Creative Officer Jonathan Cude
- Executive Creative Director Lyle Yetman
- Executive Producer Mark Olson
- Senior Producer Nick Brenton
- Line Producer Kevin Comer
- DP Shawn Kim
- Production Designer Holly Trotta
- VFX Supervisor David Mellor
Credits
powered by
- Agency McKinney/Durham
- Production Company Tool
- Director Sarah & Jeremy
- Director of Production Kara O'Halloran
- President Dustin Callif
- Executive Producer Rob Sexton
- Post Production/VFX Carbon/Chicago
- Executive Producer Gretchen Praeger
- Senior VFX Producer Lauryn Grimando
- Talent Zooey Deschanel
- Creative Director David Sloan
- Creative Director Jordan Eakin
- Chief Creative Officer Jonathan Cude
- Executive Creative Director Lyle Yetman
- Executive Producer Mark Olson
- Senior Producer Nick Brenton
- Line Producer Kevin Comer
- DP Shawn Kim
- Production Designer Holly Trotta
- VFX Supervisor David Mellor
Zooey Deschanel was a clear choice for the role. Her own confidence comes from knowing who she is, and not feeling the need to be anyone else. That’s what charms her fans and underscores her genuine nature. She’s an example to her fans, showing the power to feel good about who they are and how they feel with a little self-care and self-confidence… (That’s pretty magical all on its own. Imagine what she could do with a wand.)
Choice Hotels has a brand new CMO, Noha Abdalla, who is looking to take Choice in a new, fresher direction that attracts Millennial travellers who have adjusted their travel patterns to the pandemic, and capitalise on the state-side travel boom of the pandemic.
The strategy is to affirm Choice’s strong position in the hotel space as an option for any occasion. Choice is here to make its mark, and the Fairy Hotel Mother whimsically presents its offerings and reasons to buy in a fun way.
McKinney has been Creative AOR since 2018. Where Travels Come True is a national campaign that will run on TV, online video, CTV, social, digital and online radio.
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