​Coca-Cola’s epic animation collaboration

Fizzy drinks giant Coca-cola has launched this mesmerising short film, Reborn, directed by Ralph Karam, comprising the work of a diverse range of talented animators from across the globe, artfully curated by design and animation studio Le Cube.

Drawing upon years of experience and relationships with some of the world's most esteemed graphic artists, Le Cube curated a dynamic collaboration featuring a diverse array of artists and techniques, from cutting-edge 3D to traditional 2D and claymation stop-motion, to showcase the beauty and sustainability of recycling. 

“Collaboration is one of the central cores of our studio philosophy, and this commitment has enabled us to assemble an extraordinary roster of artists, many for the first time together on the same project," said Ralph Karam, Le Cube's Founder and Creative Director. 

“Just as assembling a jigsaw puzzle, each piece of artwork was meticulously planned to fit into the animation, identifying key points where transitions between styles could occur smoothly. Additionally, extensive communication between the team ensured consistency in style and a fluid flow throughout the piece. It was beautiful to see so many talents working together!” said Ralph Karam.