Crayola’s creative reunion
In a touching campaign championing the importance of encouraging kids’ creativity, the craft supplies brand reunites adults with their childhood artwork.
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Credits
powered by
- Agency Dentsu Creative/New York
- Production Company Hummingbird Content Studio, Inc
- Director Aqsa + John X
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Credits
powered by
- Agency Dentsu Creative/New York
- Production Company Hummingbird Content Studio, Inc
- Director Aqsa + John X
- Executive Producer Olivia Berlin
- Editing Tag Worldwide/New York
- Color Gammakurv
- Color Company 3/New York
- Senior Color Producer Matt Moran
- Senior Colorist Sean Coleman
- Sound Design 750mph
- Head of Sound Production Olivia Ray
- Sound Producer Carla Thomas
- Senior Sound Engineer Mike Bovill
- Music Spark Music Group
- Music Supervision Premier Music Group
- Chief Creative Officer Rafael Rizuto
- Executive Creative Director Brian Eden
- Executive Creative Director Craig Cimmino
- Group Creative Director Andres Arlia
- Creative Director Giovanni Muratori
- Copywriter Alye Chaisson
- Art Director Harper Barth
- Executive Producer Todd Scheifele
- Senior Producer Emily Brown
- Executive Post Producer Damisi Rosemond
- Post Producer Eddie Perodin
- Producer Ava Yazdani
- DP Guido Raimondo
- Editor John X Carey
- Editor Matt Mullen
- Editor Nate Brav-McCabe
- Associate Editor Joshua Bloome
- Colorist Sal Malfitano
Credits
powered by
- Agency Dentsu Creative/New York
- Production Company Hummingbird Content Studio, Inc
- Director Aqsa + John X
- Executive Producer Olivia Berlin
- Editing Tag Worldwide/New York
- Color Gammakurv
- Color Company 3/New York
- Senior Color Producer Matt Moran
- Senior Colorist Sean Coleman
- Sound Design 750mph
- Head of Sound Production Olivia Ray
- Sound Producer Carla Thomas
- Senior Sound Engineer Mike Bovill
- Music Spark Music Group
- Music Supervision Premier Music Group
- Chief Creative Officer Rafael Rizuto
- Executive Creative Director Brian Eden
- Executive Creative Director Craig Cimmino
- Group Creative Director Andres Arlia
- Creative Director Giovanni Muratori
- Copywriter Alye Chaisson
- Art Director Harper Barth
- Executive Producer Todd Scheifele
- Senior Producer Emily Brown
- Executive Post Producer Damisi Rosemond
- Post Producer Eddie Perodin
- Producer Ava Yazdani
- DP Guido Raimondo
- Editor John X Carey
- Editor Matt Mullen
- Editor Nate Brav-McCabe
- Associate Editor Joshua Bloome
- Colorist Sal Malfitano
Emphasising the power of childhood creativity, art supply brand Crayola has launched this uplifting short film titled Stay Creative, directed by Aqsa + John X through Hummingbird Content Studio, Inc.
Made in collaboration with Dentsu Creative US, the film combines documentary interviews, archival imagery and newspaper cuttings, and moving family moments, as Crayola reunites adults with artwork they made as children in the 1980s in the brand’s Dream-Makers program.
This is the first wave of art being returned in what Crayola hopes to be the ultimate return of all 1,000 pieces of art remaining in its archives from what was once one of the largest collections of children's artworks in the world.
The brand’s latest work with Dentsu Creative, and first work with Dentsu Creative PR, aims to ignite a new dialogue about the value of creativity and help parents integrate more creative moments into their children’s lives.
