Dancing to a furious Gen Z anti-anthem

Featuring a frantic and punky YungBlud, the music video for his latest single, Original Me, is a high-energy wreckage site of anger, self-depreciation, and owning the loser label.

With the kind of pop-alt energy only a twenty-two-year-old can muster, YungBlud jumps around a junkyard full of cars, kicking up dust and glass, screaming at the sky, and crawling out from under cars. Dan Reynolds of Imagine Dragons is a guest on the track, and his aesthetic is twisted between folksy vocals and emotionally charged rapping. With no fourth wall in the video, we get a direct view of these two men as they dance wildly, yelling into the camera.

The tension is ramped up when cars start falling on YungBlud and Dan, creating an apocryphal environment where YungBlud’s angry and self-deprecating lyrics ride along with the dropping bass and vehicles. The visuals are surreal, working with YungBlud’s eccentric Beetlejuice-meets-Green Day stylings to create a fun and bouncy piece. Filmed with a bare-bones script, director Jordan Bahat creates a “purgatory of destruction,” full of both apprehension and celebration.