Dr. Martens' script for aching feet
That new-shoe smell doesn’t last long when you’re trying to break in your new pair of docs.
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Credits
powered by
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- Production Company Familia
- Director Henry Dean
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Credits
powered by
- Production Company Familia
- Director Henry Dean
- Editor Leah Burton
- Editing Final Cut/London
- Executive Producer Toby Walsham
- Producer Ryan Morgan
- Executive Producer Lucy Cooper
- DP Charles Harrison Mori
- Colorist Delfina Mayer
Credits
powered by
- Production Company Familia
- Director Henry Dean
- Editor Leah Burton
- Editing Final Cut/London
- Executive Producer Toby Walsham
- Producer Ryan Morgan
- Executive Producer Lucy Cooper
- DP Charles Harrison Mori
- Colorist Delfina Mayer
A staple of the punk rock scene and blue-collar workers everywhere, Dr. Martens has collected a plethora of ways to break in your new shoes.
From taking power tools to your soles to burying your boots in the garden, people have tried everything to speed up the breaking in process for new Docs. This ad pokes a very small bit of fun at those who freeze, massage, soak, and sit in their new shoes and offers some tips instead. Stretch, stand, and sock up as you take your flash kicks out for a test drive.
How to Break In was directed by Henry Dean and produced by Familia. Agency Breaks developed the concept.
