Fresh Film dials up the colour for Essie

Continuing their relationship with nail brand Essie and Gotham NYC, Fresh Film has created this playful film that takes you on a vibrant journey for their ongoing Live Your Colour Campaign. 

Fresh Film rose to the challenge to make the films even better than last years, and engaged with director Mel Bles to direct while dialling up the colour palette to 11 for a visually arresting experience.

The flamboyant films feature Creative Directors and fashion content creators @young_emporers, futurist nail influencer @sojinails who created fungi sculpture nails for Bjork, and Berlin artist @josephinerais, each bringing their own unique personality and relationship with colour to the project. 

Each influencer interpreted an Essie shade in their own unique style, creating their storyline and producing three unique aspects to the campaign.