H&M's homeware love affair
In the home accessory retailer's latest spot, Martin Werner takes a passion for interiors to the extreme with the help of an iconic soundtrack.
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Credits
powered by
- Agency King/Stockholm
- Production Company Bacon
- Director Martin Werner
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Credits
powered by
- Agency King/Stockholm
- Production Company Bacon
- Director Martin Werner
- Production Services Tickle Film
- Editing ArtOfficial Agency
- Color Bacon X
- Post Production/VFX Tint
- Sound Design Ponytail Sound
- Editor Peter Brandt
- Executive Producer Samuel Cantor
- Executive Producer Mette Jermiin
- Producer Axel Herrlin
- Producer Romina Tedoldi
- DP Kasper Tuxen
- Production Designer Laura Sabat
- Colorist Hannibal Lang
- Online/VFX Artist Evelina Astrom
- Online/VFX Artist Olle Black
- Song "Can't Take My Eyes Off You" Frankie Valli
- Sound Designer Johan Johnson
- Creative Frank Hollingworth
- Creative Martin Sooder
- Post Producer Anna Olsson
- Producer Anna Granditsky
Credits
powered by
- Agency King/Stockholm
- Production Company Bacon
- Director Martin Werner
- Production Services Tickle Film
- Editing ArtOfficial Agency
- Color Bacon X
- Post Production/VFX Tint
- Sound Design Ponytail Sound
- Editor Peter Brandt
- Executive Producer Samuel Cantor
- Executive Producer Mette Jermiin
- Producer Axel Herrlin
- Producer Romina Tedoldi
- DP Kasper Tuxen
- Production Designer Laura Sabat
- Colorist Hannibal Lang
- Online/VFX Artist Evelina Astrom
- Online/VFX Artist Olle Black
- Song "Can't Take My Eyes Off You" Frankie Valli
- Sound Designer Johan Johnson
- Creative Frank Hollingworth
- Creative Martin Sooder
- Post Producer Anna Olsson
- Producer Anna Granditsky
Created by King and directed by Martin Werner through Bacon, this playful spot offers a gently mischievous twist to the idea that nothing beats the feeling of falling in love.
The spot, titled Fall in Love, introduces a succession of characters who fall head over heels in love with the soft touch of a wool rug or the shine of a champagne glass, making for some cheeky, humorous, and sometimes awkward situations, soundtracked by Can't Take My Eyes Off You by Frankie Valli.
Frank Hollingworth, Creative Director at King added: “We have played with the idea of ’falling in love’ with the chosen H&M HOME products included in the campaign. To clearly show that we have a bit of self-distance in what we do, we have exaggerated the role they play in the customers’ lives. We think it makes for an interesting and joyful feeling, adding a personal touch to the brand”.
