How not to... talk to women
In her continuing series of video interviews shots Culture Editor Amy Kean talks to the authors of a new book about how and why brands still get it wrong when they're trying to talk to women.
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Authors Philippa Roberts and Jane Cunningham have written a book called Brandsplaining: Why marketing is still sexist and how to fix it.
Here they chat to shots Culture Editor Amy Kean about their backgrounds in the advertising industry and why, when they were working in advertising, traditional male brands got all the focus and energy and how, to some degree, that hasn't changed much.
They discuss the gap in understanding that some brands and agencies have when it comes to communicating to a female audience, the sexism that still lurks beneath the surface of modern marketing messages, and why the appropriation of 'empowerment' is a pet hate.
