Idris Elba asks the questions for ServiceNow
In his new campaign for ServiceNow, multi-talented actor, philanthropist, and businessman Idris Elba assumes the role of the ultimate CEO as he investigates why work isn’t working the way it could work.
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In his new campaign for ServiceNow, multi-talented actor, philanthropist, and businessman Idris Elba assumes the role of the ultimate CEO as he investigates why work isn’t working the way it could work.
Speaking directly to today’s C-suite, Idris Elba explains that by helping people work better with AI on the ServiceNow platform, everything works better.
For scale, ServiceNow is known as one of the fastest-growing companies in the tech world, with a market value surpassing Airbnb and Spotify combined. Idris Elba was the perfect fit as the brand’s new ambassador, both unexpectedly dynamic.
Credits
powered by
- Agency BBDO/New York
- Production Company Arts & Sciences
- Director Matt Aselton
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Credits
powered by
- Agency BBDO/New York
- Production Company Arts & Sciences
- Director Matt Aselton
- DP Lasse Frank
- Executive Creative Director Greg Ketchum
- Senior Creative Director Jerry Dugan
- Senior Creative Director Chris Curry
- Senior Copywriter Greg Ward
- Senior Art Director Allyn Scherr
- Head of Integrated Production Louise Doherty
- Executive Producer Stephen Kay
Credits
powered by
- Agency BBDO/New York
- Production Company Arts & Sciences
- Director Matt Aselton
- DP Lasse Frank
- Executive Creative Director Greg Ketchum
- Senior Creative Director Jerry Dugan
- Senior Creative Director Chris Curry
- Senior Copywriter Greg Ward
- Senior Art Director Allyn Scherr
- Head of Integrated Production Louise Doherty
- Executive Producer Stephen Kay
The campaign launched May 7th, on TV, OLV, digital, social owned properties.
With so much noise about AI in the marketplace these days, businesses and the people who run them are left with far more questions than answers. ServiceNow, the leading digital workflow company, offers a simple solution: one intelligent platform that’s transforming how companies work to help their people do the work they do smarter, faster, better than ever before. Not next year. Or next month. Now.
As one of the fastest-growing tech companies in the world, with aspirations to become the defining enterprise software company of the 21st century, ServiceNow’s new campaign, created by BBDO, stands as the next big step in the brand’s broader message: The World Works with ServiceNow™.
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“So much of the talk around AI right now is just about cold and rational productivity gains. Our solve was to make an AI campaign that actually puts people first, using the warmth, wit, and charm of Idris Elba to tell that story.” said BBDO Executive Creative Director, Greg Ketchum.
“Idris Elba is the perfect brand ambassador for ServiceNow. Similar to our platform, he's known as an actor but he does so much more. He's a CEO, transformational leader and even a world-class DJ. Similarly, we're known for our roots in IT but we are THE AI platform for business transformation.” adds ServiceNow Chief Brand Officer, Jim Lesser
