Iris launch new Hybrid Swift spot for Suzuki
Suzuki shows you don’t need a ‘car-mate’ to get an incredible deal on the Hybrid Swift.
)
The Suzuki Hybrid Swift is a real crowd pleaser, with a reversing camera, cruise control and fancy smartphone technology all coming as standard.
Pair that with the fact it can come from £169 a month with 0% APR, and you’ve got an almost unheard-of deal. To illustrate this amazing value, creative agency Iris tapped into the global car-shopping insight that people often turn to a trusted and knowledgeable ‘car-mate’ when buying a car, who helps make sure they’re well prepared and get a good deal when they visit a dealership.
In the new 30” TV spot, an 80s inspired training montage shows the car buyer prepping for his purchase thanks to his trusty ‘car-mate’. Just as he gears up for his big moment of entering the Suzuki dealership to begin his negotiation for a good-deal he discovers that the Suzuki Swift SZ-L already has everything he was looking for. No hard-nosed haggling or ‘car-mate’ required.
Credits
powered by
- Agency iris Worldwide/London
- Production Company Agile Films
- Director Fatal Farm
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency iris Worldwide/London
- Production Company Agile Films
- Director Fatal Farm
- Executive Creative Director Grant Hunter
- Creative Director Ross Taylor
- Producer Holly Duhur
- Creative David Fitzsimons
- Creative Peter Crothers
- Production Designer Roger Norris
- Audio Post Grand Central Recording Studios
- Post Production The Mill/London
Credits
powered by
- Agency iris Worldwide/London
- Production Company Agile Films
- Director Fatal Farm
- Executive Creative Director Grant Hunter
- Creative Director Ross Taylor
- Producer Holly Duhur
- Creative David Fitzsimons
- Creative Peter Crothers
- Production Designer Roger Norris
- Audio Post Grand Central Recording Studios
- Post Production The Mill/London
Jodie Brook, Communications Manager at Suzuki, commented: “The Suzuki Swift is a great car packed with amazing features, we wanted to illustrate this with an entertaining campaign to kick off 2021.”
Ross Taylor, Creative Director, Iris said: “Everyone has a ‘car-mate’ – that person that will tell you all you need to know about getting the best deal, whether you ask them or not! We built our campaign from this simple humbling insight that we knew would resonate with our audience and carry the message that the new Suzuki Swift comes with everything as standard.”
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
