Jack Whitehall & Michael Dapaah get lost in the countryside for Google Pixel
The spot was directed through MindsEye by Ben Green.
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Google has recruited comedians Jack Whitehall and Michael Dapaah for a two-minute film intended to profile the capabilities of Google Assistant.
Created by MediaMonks, “Google Pixel 4 presents Jack Whitehall and Michael Dapaah lost in the countryside” sees the two men dropped off in a field in south-east England and told to make their way home using only Google’s voice service.
It was directed through MindsEye by Ben Green, whose credits include Carpool Karaoke and British Airways’ celeb-packed in-flight safety video. Whitehall and Dapaah, meanwhile, were previously seen exchanging funnies in backstage coverage of the 2018 Brit Awards.
The film draws attention to features of the latest version of Google Assistant, such as Continued Conversation, which allows users to ask follow-up queries without having to say “Hey Google” each time.
Credits
powered by
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- Production Company MindsEye
- Director Benjamin Green
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Credits
powered by
- Production Company MindsEye
- Director Benjamin Green
- Ad Agency MediaMonks/London
- Talent Jack Whitehall
- Talent Michael Dapaah
Credits
powered by
- Production Company MindsEye
- Director Benjamin Green
- Ad Agency MediaMonks/London
- Talent Jack Whitehall
- Talent Michael Dapaah
Jennifer Fong, UK Pixel product marketing manager at Google, said: “Our vision at Google is to be more helpful to everyone, everywhere. This campaign really brings that to life. We love the way both Jack and Michael really capture and demonstrate the Google way of doing things.”
Discussing the creation of the film, Jon Biggs, executive creative director at MediaMonks UK, said: “There was a lovely simplicity of purpose in the way our teams worked together. There’s not a lot of room for the traditional back and forth between agency and client, because there’s no time in a project this fast.
Speaking about the film, Director Ben Green said, ‘It’s been great working with the Google Pixel 4 team on finding the ways to endanger the lives of some of Britain’s most loved celebrities. Jack and Michael are used to their city life and creature comforts so we thought dropping them in the middle of nowhere on the wettest, coldest day of the year couldn’t not be funny. Luckily, the new Google assistant worked through the hail storm, otherwise I am pretty sure it would have ended our professional relationship.
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