Lexus makes a normal hybrid better
Lexus’s self-charging hybrid vehicle brings its audience on a series of fantasy adventures in a new European campaign directed by Dan Marsh.
)
Credits
powered by
- Agency The&Partnership/London
- Production Company Friend
- Director Man vs Machine
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency The&Partnership/London
- Production Company Friend
- Director Man vs Machine
- Production Service Smile
- Editor Final Cut/London
- Post Production Electric Theatre Collective
- Sound 750 mph
- Executive Creative Director Yan Elliott
- Executive Creative Director Micky Tudor
- Creative Director Dave Bedwood
- Creative Hayley Hammond
- Art Director Dan Dehlavi
- Head of Film Charles Crisp
- Producer Rick Carter
- Line Producer Jonas Hendrix
- Producer Richard Fenton
- DP Alex Barber
- Art Director Laura Sabat
- VFX Supervisor Ryan Knowles
- Colorist Luke Morrison
Credits
powered by
- Agency The&Partnership/London
- Production Company Friend
- Director Man vs Machine
- Production Service Smile
- Editor Final Cut/London
- Post Production Electric Theatre Collective
- Sound 750 mph
- Executive Creative Director Yan Elliott
- Executive Creative Director Micky Tudor
- Creative Director Dave Bedwood
- Creative Hayley Hammond
- Art Director Dan Dehlavi
- Head of Film Charles Crisp
- Producer Rick Carter
- Line Producer Jonas Hendrix
- Producer Richard Fenton
- DP Alex Barber
- Art Director Laura Sabat
- VFX Supervisor Ryan Knowles
- Colorist Luke Morrison
A big concern of many aspiring or current hybrid vehicle owners is the inconvenience of having to plug their electric car in to charge.
In The&Partnership’s new European campaign, a series of impossible, creative and well-executed sequences remind us that Lexus’s self-charging hybrid doesn't require any hassle.
The centrepiece of The Hybrid that Defies Logic campaign is a 40-second advert directed by Dan Marsh of ManvsMachine through UK production house, Friend.
In scenes varying from a girl on a swing upside down, rain falling within an umbrella, and people walking backwards, we see that the car is the only thing that is as it should be – it’s everything else that’s out of the ordinary.
