Los York drops ON campaign from Audrey Ellis Fox
The Swiss brand’s SS24 apparel collection is featured in beautifully crafted visual work.
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Director Audrey Ellis Fox of Los York Films has directed a captivating new campaign for Switzerland based On promoting its SS24 apparel collection.
The innovative and highly visual campaign follows a diverse group of athletes as they train wearing the latest On apparel for Spring 2024. A series of workouts are elegantly stitched together with inventive transitions that create a single-shot effect despite the scenes taking place in multiple locations. The goal was to convey how the new collection of apparel feels against skin, its lightness, breathability, and comfort, and the feeling of freedom when in the zone while training hard.
“The On SS24 campaign unites athletes across various sports communities through breath, movement, feeling, and On’s apparel collection,” said Ellis Fox. “Leaning into playful camera transitions and authentic moments that capture the euphoric joy of working out, we sought to emphasise the ever present flow state that connects us all.”
Credits
powered by
- Agency Client Direct
- Production Company Los York
- Director Audrey Ellis Fox
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Credits
powered by
- Agency Client Direct
- Production Company Los York
- Director Audrey Ellis Fox
- Executive Creative Director/Founder Seth Epstein
- Managing Director/Partner Melina Osornio-Andrade
- Head of Production Earl McDaniel
- Editor Emma Blackman
- Editing/Post Production/VFX Los York
- VFX Supervisor Ergin Kuke
- Music/Audio Post Glue Factory Music
- Producer Rylan Cutting
- Art Director Davy Renaud
- Art Director Jiani Gomes
- Senior Producer Shawn Kelley
- Associate Producer Laura Garcia Lopez
- Colorist Strack Azar
- Flame Artist Federico Saccone
Credits
powered by
- Agency Client Direct
- Production Company Los York
- Director Audrey Ellis Fox
- Executive Creative Director/Founder Seth Epstein
- Managing Director/Partner Melina Osornio-Andrade
- Head of Production Earl McDaniel
- Editor Emma Blackman
- Editing/Post Production/VFX Los York
- VFX Supervisor Ergin Kuke
- Music/Audio Post Glue Factory Music
- Producer Rylan Cutting
- Art Director Davy Renaud
- Art Director Jiani Gomes
- Senior Producer Shawn Kelley
- Associate Producer Laura Garcia Lopez
- Colorist Strack Azar
- Flame Artist Federico Saccone
Ellis Fox is a narrative and commercial filmmaker known for crafting inventive and highly evocative worlds with engaging characters, dynamic set design and surreal camera techniques. She has written, directed and produced for clients such as Amazon, Epic Records, Sony, Vogue/Conde Nast, Lululemon, The CW, and many more. Ellis Fox is also a celebrated music video director, nominated for an MTV VMA for her directing work for Avril Lavigne, Travis Barker, and Blackbear in 2022.
The On campaign includes a :30 hero spot, two :15 cutdowns and several key product films. Los York Studio, which provides brands with end-to-end creative and production capabilities from live-action to post-production, assisted Ellis Fox in the On campaign with editorial and finishing support.
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