Love Not War’s sustainable self-love swap
The British sex toy brand encourages women to break up with their shower head and opt for its water-saving solution to self-pleasure in a comedic spot created by DUDE.
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Credits
powered by
- Agency DUDE/London
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- Director M&M
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Credits
powered by
- Agency DUDE/London
- Director M&M
- Production Company DUDE/Milan
- CCO Hugo Legrand-Nathan
- Post Production Super Partner Birth Paris
- Color Coffee & TV
- Sound Felt Music
- Chief Creative Officer Livio Basoli
- Chief Creative Officer Lorenzo Picchiotti
- Executive Creative Director Curro Piqueras
- Integrated Production Director Matteo Pecorari
- Senior Producer Maria Chiara Muglia
- Copywriter Vic D'Andrea
- Art Director Marta Morientes
- Junior Production Coordinator Francesca Di Donna
- Head of Post Production Seba Morando
- Art Director Sara Nazario
- Copywriter Roberta La Porta
- Post Producer Miriam Ottina
- Editor Federica Ruggeri
- Head of Physical Production Simone Raddi
- Creative Director Tomas Gianelli
- Motion Graphic Artist Gabriele Frigimelica
- DP Luca Costantini
- Executive Producer/Managing Director Kate Elson
- Colorist Tash Hicks
- Composer Massimo Martellotta
Credits
powered by
- Agency DUDE/London
- Director M&M
- Production Company DUDE/Milan
- CCO Hugo Legrand-Nathan
- Post Production Super Partner Birth Paris
- Color Coffee & TV
- Sound Felt Music
- Chief Creative Officer Livio Basoli
- Chief Creative Officer Lorenzo Picchiotti
- Executive Creative Director Curro Piqueras
- Integrated Production Director Matteo Pecorari
- Senior Producer Maria Chiara Muglia
- Copywriter Vic D'Andrea
- Art Director Marta Morientes
- Junior Production Coordinator Francesca Di Donna
- Head of Post Production Seba Morando
- Art Director Sara Nazario
- Copywriter Roberta La Porta
- Post Producer Miriam Ottina
- Editor Federica Ruggeri
- Head of Physical Production Simone Raddi
- Creative Director Tomas Gianelli
- Motion Graphic Artist Gabriele Frigimelica
- DP Luca Costantini
- Executive Producer/Managing Director Kate Elson
- Colorist Tash Hicks
- Composer Massimo Martellotta
This playful campaign, created by independent agency DUDE for British sustainable sex toy brand Love Not War, is encouraging the UK to end its relationship with the showerhead for World Environment Day on June 5th 2023.
With an endearing and lighthearted approach, the spot, directed by M&M, gives a voice to five heartbroken shower heads who weep after being used and discarded for a more eco-friendly model; Love Not War’s luxury, eco-friendly sex toys made from recycled aluminium cans.
Break up with Your Showerhead aims to not only raise awareness about the environmental impact of water wastage but also let people that there are more sustainable options available.
