M&S gets pumped for summer
A stylish cast inflate beach floats in time with a classic dance track in a playfully deadpan spot from the UK retail chain.
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Credits
powered by
- Agency Mother/London
- Production Company Riff Raff
- Director Tanu Muino
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Credits
powered by
- Agency Mother/London
- Production Company Riff Raff
- Director Tanu Muino
- Post Production Black Kite Studios
- Sound King Lear Music & Sound
- Production Designer Helen Gadjilova
- Producer Tamara Mennell
- VFX Lead Paul Wilmot
- Colorist Joseph Bicknell
- Sound Designer Jack Sedgwick
Credits
powered by
- Agency Mother/London
- Production Company Riff Raff
- Director Tanu Muino
- Post Production Black Kite Studios
- Sound King Lear Music & Sound
- Production Designer Helen Gadjilova
- Producer Tamara Mennell
- VFX Lead Paul Wilmot
- Colorist Joseph Bicknell
- Sound Designer Jack Sedgwick
Blowing up your inflatables might not be the most flattering summer activity, but the glamorous cast in this joyful spot, developed by Mother and directed by Tanu Muino through Riff Raff for M&S, make it look effortlessly cool.
While casually pumping up their comically large floats without breaking a sweat, the sequin-clad fashionistas in This Summer Keep Your Cool showcase seasonal style inspiration across the brand’s womenswear, menswear, and kidswear.
The spot is perfectly set to the infectious soundtrack of Technotronic's feel good hit ‘Pump up the Jam’ and ends with the line ‘this summer, keep your cool’.
