McDonald's France delivers DJ Snake

Anyone who has ever been to a DJ Snake concert knows: his shows are extraordinary experiences.

The ultimate proof: videos of his famous Wall of Death go round the world every time, and this moment has become his signature live performance. How does it work? At one point during the show, DJ Snake opens the pit in two and suspends the room, sometimes filled with tens of thousands of fans, until a signal tells the audience to reassemble. And then the impact is spectacular.

This was the starting point for the DDB Paris team: what if this pit split in two created a passageway for DJ Snake to get his McDonald's menu delivered right in the middle of the show?

McDonald's – McDonald's France x DJ Snake

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Agency DDB/Paris
Production Company Iconoclast France
Director Clement Durou

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Credits

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Agency DDB/Paris
Production Company Iconoclast France
Director Clement Durou
Producer Jean Duhamel
Post Production Poster Company/Paris (In-House at Iconoclast France)
3D Animation/VFX Mathematic
VFX Supervisor Clement Germain
Music Warner Music/France

Sound Studio Studio 5 (In-House at DDB/Paris)
Chief Creative Officer Alexander Kalchev
Creative Director Melanie Pennec
Talent/Sound DJ Snake
Creative Director Marion Thiery
Copywriter Vincent Vigneron
Production Director Nicolas Avram
Editor Simon Colin

Art Director Tom Desmettre
Production Director Fabien Donnay
Colorist Thomas Canu
HP Corinne Persch
Producer Gaelle De Pompignan
Post Production Julien Daniel
Sound Clement Reynaud
Sound Cedric Boit

Sound Marine Cremer

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The film by WAFLA at Iconoclast follows the journey of a young delivery boy, from picking up the order to his epic cruise through the pit... to DJ Snake himself. Will he manage to get out of the room in time, before the audience closes in?

This film becomes the first visual asset to carry DJ Snake's new track West Side Story, created as part of his collaboration with McDonald's.

It will be launched and broadcast on all channels and platforms. It will be accompanied by a social media roll-out featuring the characters from the film in an integrated storytelling campaign broadcast on the artist's and the brand's networks.

This unique campaign is the fruit of a collaboration orchestrated by teams from McDonald's France, DDB, TMS, A&R Studios, Universal Music France, Starcom and DJ Snake's creative and marketing teams.