Ogilvy Madrid raises the voice of feminism on International Women’s Day

In a context where certain rejections of feminism persist, Ogilvy Madrid has developed, for the Ministry of Equality of Spain, the campaign Our Voice for International Women's Day.

The initiative seeks to highlight the fundamental contributions of the feminist movement to democracy and to the improvement of the lives of women and all of society.

The central objective of the campaign is to awaken a feeling of belonging in a collective that is changing things through a message of unity and group strength.

Ministry of Equality of Spain – 8M. Our Voice - The Future Will Be Feminist

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Agency Ogilvy/Madrid
Production Company Agosto/Spain
Director Laura Sistero

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Credits

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Agency Ogilvy/Madrid
Production Company Agosto/Spain
Director Laura Sistero
Production Agency Hogarth Worldwide/Madrid
Executive Producer Belen Gayan
Post Production Hogarth Worldwide/Madrid
Head of Post Production Hogarth Worldwide/Madrid
Sound Iberian Media

Music Trafalgar 13 Music House
General Creative Director Roberto Fara
Executive Creative Director Javier Senovilla
Executive Creative Director Juan Pedro Moreno
Creative Director Pablo Poveda Moreno
Creative Director Guille Fernandez de la Puente
Creative Pablo Piqueras
Creative Fernando Miranda Camacho

Creative Sergio Anton
Creative Ana Garcia Escudero
Creative Jose Guerrero
Head of Production (HP) Aaron Lago
Executive Producer Pablo Riano Sanchez
Producer Roberto Arias
Producer Luna Utrero
Producer Olmo Heras Aguirre

DP Daniela Cajias
Editor Miguel Torreblanca

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"Feminism is a transformative force that has built, and continues to build, a more just society. 'Our Voice' reflects the unity and collective strength of all women, who fight every day for real equality and the well-being of all of society," says Maria Luis Fernández Villaverde, Account Director at Ogilvy.

The campaign, with production by Agosto and post-produced by Hogarth, materialises in three impactful spots in which a large group of women expresses powerful demands for real and tangible equality.

Our Voice is a campaign that presents different protagonists and messages that symbolise a country that, in a united way, decides to raise its voice higher, clearer, and stronger.