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What is the most creative advertising idea you’ve seen recently?

Anything that is outside of the box, using atypical cross pollination of mediums to promote ideas. Travis Scott’s Fortnite concert, while not an ad per se, was really interesting to me.

Epic Games – Astronomical

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What website(s) do you use most regularly and why?

Eater - because I travel a lot and I like to know the good restaurants in each town. I’m like staying thicc.


What’s the most recent piece of tech that you’ve bought and why?

I recently redid my back yard and bought a Traeger smoker. I smoke brisket and pork butt.


What product could you not live without?

My laptop - most of my life is in it. I’m using it right now!

What’s the best film you’ve seen over the last year?

While they didn’t come out last year, Mandy, The Lighthouse and Uncut Gems are three films that I watched over the last
year. 

All three directors had a clear and unique point of view, and committed to their vision in a refreshing way.


What film do you think everyone should have seen and why?

The documentary Fantastic Fungi is a film that is unexpected and surprising, and is about far more than mushrooms.


What’s your preferred social media platform and why?

Instagram because it is the most addictive, stimulating and entertaining. They’ve combined all of the best of all of the competing social media apps in one. 

I’m so addicted to Instagram I don’t want to get too deep into any of the others.


What’s your favourite TV show and why?

Ren & Stimpy - it was on the air during the formative years of my youth, and was the first time I understood that something could be scary and funny at the same time. 

I also love The Simpsons, Da Ali G Show, Nathan for You, Wonder Showzen, South Park and many others.

What’s your favourite podcast?

The music label Stones Throw records used to have a great podcast with a lot of esoteric artists. 

I am not a huge podcast guy - I find I tend to listen to music when I have the time.


What show/exhibition has most inspired you recently?

I saw a show in NY by artist Jordan Wolfson. He makes strange, animatronic works that are unique, scary, humorous and fascinating.

What’s the most significant change you’ve witnessed in the industry since you started working in it?

There are a lot more venues to incubate esoteric ideas. But also shock art is a lot harder to get away with now. 

It’s a thrilling circus act, we are walking a line that’s always moving. When you can get away with it, it’s electric.


Who or what has most influenced your career and why?

All of the therapists I have had over the years. That’s where the creative process begins.


Tell us one thing about yourself that most people won’t know.

I went to Berklee School of Music to study upright bass. I still play, but very slowly.

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