P&G looks again at racial bias
The sequel to last year's campaign, The Talk, confronts the everyday racism faced by black men.
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Credits
powered by
- Agency Saturday Morning
- Production Company Stink/USA
- Director Anthony Mandler
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Credits
powered by
- Agency Saturday Morning
- Production Company Stink/USA
- Director Anthony Mandler
- Executive Creative Director Geoff Edwards
- Executive Creative Director Keith Cartwright
- Managing Director Kwame Taylor-Hayford
- Global Executive Creative Director Jayanta Jenkins
- Copywriter Brigg Bloomquist
- Designer Rick Souza
- Designer Thiago Gripp
- Editing Cabin Editing Company
- Managing Director Jeff Baron
- Executive Producer Fran McGivern
- DP Malik Sayeed | (DP)
- Art Director Fernanda Guerrero
- Production Service Ivan Entel
- Editor Randy Baublis
- Producer Michelle Dorsch
- Head of Production Remy Foxx
- Managing Partner Carr Schilling
- Colorist Sofie Borup
- Producer Alexandra Lubrano
- Audio Mixer AJ Murillo
- Sound Designer Morgan Johnson
- Music Barking Owl, New York
- Creative Director Kelly Bayett
- Producer Hannah Alter
- Creative Director Rob Trent
- Editor Sam Ostrove
- Editor Taylor Tracy Walsh
- Assistant Editor Randy Baublis
- Executive Producer Erin Sullivan
- Producer Mark Hall
- Art Director Eric Margusity
- Flame Artist Wes Waldron
- Flame Artist Paul Heagney
- Flame Assistant Austin Lewis
- Senior Producer Shelby Wong
Credits
powered by
- Agency Saturday Morning
- Production Company Stink/USA
- Director Anthony Mandler
- Executive Creative Director Geoff Edwards
- Executive Creative Director Keith Cartwright
- Managing Director Kwame Taylor-Hayford
- Global Executive Creative Director Jayanta Jenkins
- Copywriter Brigg Bloomquist
- Designer Rick Souza
- Designer Thiago Gripp
- Editing Cabin Editing Company
- Managing Director Jeff Baron
- Executive Producer Fran McGivern
- DP Malik Sayeed | (DP)
- Art Director Fernanda Guerrero
- Production Service Ivan Entel
- Editor Randy Baublis
- Producer Michelle Dorsch
- Head of Production Remy Foxx
- Managing Partner Carr Schilling
- Colorist Sofie Borup
- Producer Alexandra Lubrano
- Audio Mixer AJ Murillo
- Sound Designer Morgan Johnson
- Music Barking Owl, New York
- Creative Director Kelly Bayett
- Producer Hannah Alter
- Creative Director Rob Trent
- Editor Sam Ostrove
- Editor Taylor Tracy Walsh
- Assistant Editor Randy Baublis
- Executive Producer Erin Sullivan
- Producer Mark Hall
- Art Director Eric Margusity
- Flame Artist Wes Waldron
- Flame Artist Paul Heagney
- Flame Assistant Austin Lewis
- Senior Producer Shelby Wong
P&G has followed up last year’s award-winning film, The Talk, with another hard-hitting spot targeting racial bias against black men.
Created by Saturday Morning and helmed by Anthony Mandler via Stink USA, the ad originally premiered during Cannes Lions but launched officially last week.
It follows an African American man going about his daily life, only to be confronted at every turn – from taking his child swimming to running for a packed lift - with casual (and not so casual) racism, which manifests itself in ‘the look’ of the ad’s title. The extent of the problem comes into razor-sharp focus in the final courtroom scene, when the viewer's own prejudice is exposed by a clever plot twist. Powerful stuff.
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