Pablo Maestres directs Plora Aquí for Ferran Palau

Director Pablo Maestres and musician Ferran Palau join forces to launch this fantastical promo through Roma, titled Plora Aquí.

While part of the universe of the musician's new album, the film stands as a piece with its own identity. It diverges from the music video format to present a more complex story—a short film where fantastic creatures take centre stage in a world where nothing is what it seems. 

Written and directed by Maestres, the story narrates the adventure (or misadventure) of Snif, a monster who inhabits the forest and ventures into a human community. After accidentally meeting a family and being drawn in by their cream pastries, the monster embarks on an adventure that will reveal the true face of the people. Gradually, Snif becomes the town's attraction, becomes fashionable among its inhabitants, and appears in newspapers and on television, all the while growing fatter and fatter. 

The piece uses two songs from the musician’s new album, while also featuring a composed and produced soundtrack for the rest of the piece by David Gracia, the director's usual composer. 

With a stellar cast featuring dancer Rober Gómez as the monster Snif, award-winning actress Bruna Cusí, and renowned Spanish model Judit Mascó, the piece was produced by Roma (Spain), in coproduction with Superprime (US), Spy Films (Canada), Jamm (US),and Hidden Track Records (Spain).

Despite this international production, the piece was filmed entirely in Catalan in locations around Barcelona. The project took almost a year from its writing. The construction of the monsters, a manual labor led by Agnès C. Olivé, took about three months and was a fundamental part of the process.