Pella and Eleven welcome you to Stormy Heights

Window and door designer Pella has launched a new campaign, Stormy Heights, to showcase the durability of its Impervia fiberglass product line.

The campaign was created by San Francisco-based Eleven, Pella’s creative agency-of-record, and will run across broadcast, digital and social. The 30-second spot welcomes viewers to Stormy Heights, a fictional community that endures constant tumultuous weather conditions, including strong winds, rain, snow and both brutally hot/cold temperatures. However, despite the unpredictable weather, the residents of Stormy Heights persevere due to Pella’s durable, weather-tested fiberglass window materials.

"Our vision was to make Stormy Heights a place everyone could connect with, and, at the same time, be somewhere none of us would ever want to live," said Jack Harding, Creative Director at Eleven. “Pella makes windows that truly can withstand everything from blizzards to blazing heat to sandstorms, so we wanted to show that in a way that was new to the industry.”

Pella – Stormy Heights

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Agency Eleven/San Francisco
Production Company Gradient Pictures
Director Samuel Bennetts

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Credits

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Agency Eleven/San Francisco
Production Company Gradient Pictures
Director Samuel Bennetts
Chief Creative Officer Mike McKay
Creative Director Jack Harding
HP Paul Golubovich
HP Jennifer Hardin
Producer Lucas Hasselfeld

Senior Art Director Mike Butler
Senior Copywriter Patrick Farrell
Senior Producer Nikki Sikes
Audio Mixer Matt Wood / (Audio Mixer)
Executive Producer Christopher Scheimann
Executive Producer Olcun Tan
VFX Director Olcun Tan
VFX Company Gradient Effects

VFX Producer Ashley Manning
Music/Sound Design California Music
Composer Kristian Nord
Composer Malte Hagemeister
DP Irvin Liu
Producer Greta Kahlitz
Editor Adam Hussey
Editor/Colorist Craig Price

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Given that Americans typically only purchase new windows one to two times in a lifetime, Pella and Eleven worked to highlight the qualities that consumers might consider in a window brand, quality, design and durability. And while there is no place quite like Stormy Heights, the conditions featured in the spot mirror the conditions that Pella’s window materials can withstand to provide consumers with state-of-the-art home protection.

“As a brand that has served our customers for over 95 years, we have an incredibly high bar on quality. Our design team obsesses over all the little details that make up our windows; we do thousands of cycle tests and extreme weather testing that goes far beyond industry norms to ensure we are delivering innovative windows and doors that outperform our competitors,” said Emily Videtto, Chief Marketing Officer for Pella. “The story of Stormy Heights was a perfect way to encapsulate the essence of that passion and to showcase our ground-breaking Impervia windows that are made with the strongest material in the industry.”

This work is the first component of an extended effort to promote the Pella brand with Impervia fiberglass as the hero product in its overall portfolio.