PSD Bank masters the art of storytelling

Directed by Pascal Thieret through Urbanuncut Gmbh, this narrative-driven short from PSD Bank showcases how the German co-operative banking group helps a young woman through the ups and downs of her career as an artist.  

Seamlessly integrating financial topics into the personal story, we see the protagonist turning her home into an art studio and hosting her first successful exhibition—all while being supported by PSD Bank.  

“Early on, we explored the idea of making a story-driven short film that could focus primarily on the brand’s core message. I pitched the storyline of a young artist navigating life, love, and art throughout her twenties – while PSD Bank quietly supports her through the ups and downs. Rather than forcing financial topics into the story, we tied almost every product or service to an emotional moment that felt natural and resonant.”