Super Bowl Top Five: Jean-Francois Sacco
)
Curious as to how the Super Bowl spots were viewed across the pond? French agency Rosapark's CCO Jean-Francois Sacco gives us his view on the Big Game spots that scored a touchdown.
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company dummy.
- Director Harold Einstein
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Copywriter Pedro Furtado
- Art Director Fabio Santoro
- Associate Creative Director Brett Beaty
- Associate Creative Director Josh Hacohen
- Chief Creative Officer Margaret Johnson
- Creative Director Eamonn Dixon
- Executive Creative Director David Suarez
- Executive Producer Timothy Plain
- HP Leila Gage
- Senior Producer Topher Cochrane
- Line Producer Michael Kanter
- Editing Arcade Edit
- Editor Dave Anderson / (Editor)
- VFX The Mill/Los Angeles
- VFX Supervisor John Shirley
- Talent Stanley (MC Hammer) Burrell
- DP Jonathan Freeman / (DP)
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company dummy.
- Director Harold Einstein
- Copywriter Pedro Furtado
- Art Director Fabio Santoro
- Associate Creative Director Brett Beaty
- Associate Creative Director Josh Hacohen
- Chief Creative Officer Margaret Johnson
- Creative Director Eamonn Dixon
- Executive Creative Director David Suarez
- Executive Producer Timothy Plain
- HP Leila Gage
- Senior Producer Topher Cochrane
- Line Producer Michael Kanter
- Editing Arcade Edit
- Editor Dave Anderson / (Editor)
- VFX The Mill/Los Angeles
- VFX Supervisor John Shirley
- Talent Stanley (MC Hammer) Burrell
- DP Jonathan Freeman / (DP)
Cheetos - Can't Touch This
Funny ... because it’s cynical.
The fact that a product can give a certain power to a consumer, and that this super power is getting out of anything and helping no one is absolutely absurd!
It's as "selfish" as the product itself.
The appearance of MC Hammer is also very well played-out.
I love the mood on this one.
Jeep – Groundhog Day
Mountain Dew – Mountain Dew
Jeep - Groundhog Day / Mountain Dew - As Good as the Original
Two spots in the same vein - selling a product by revisiting a cult movie.
Classic but extremely well-executed in both cases ... with a slight preference for the Jeep.
Maybe because seeing Bill Murray twenty-seven years later struck a chord with me.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Park Pictures
- Director Lance Acord
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Park Pictures
- Director Lance Acord
- Associate Creative Director Caroline Cappelli
- Associate Creative Director Ryan Tovani
- Chief Creative Officer Margaret Johnson
- Creative Director Laura Petruccelli
- Creative Director Rohan Cooke
- Director of Production Leila Gage
- Producer Alexis Bley
- Senior Producer Sara Ward
- Executive Producer Caroline Kousidonis
- Editing Work Editorial/USA
- Editor Jono Griffith
- Assistant Editor Theo Mercado
- Executive Producer Marlo Baird Kinsey
- Post Producer Chelsea Bassler
- VFX a52
- VFX Supervisor Patrick Murphy / (VFX Supervisor)
- Executive Producer Thatcher Peterson
- Colorist Greg Reese
- Sound Designer Michael Anastasi
- Sound Design Editor Kai Paquin
- Audio Mixer Joel Waters
- Executive Producer Susie Boyajan
- Talent Lil Nas X
- Talent Billy Ray Cyrus
- Production Designer Ruth De Jong
- Talent Sam Elliott
Credits
powered by
- Agency Goodby Silverstein and Partners/San Francisco
- Production Company Park Pictures
- Director Lance Acord
- Associate Creative Director Caroline Cappelli
- Associate Creative Director Ryan Tovani
- Chief Creative Officer Margaret Johnson
- Creative Director Laura Petruccelli
- Creative Director Rohan Cooke
- Director of Production Leila Gage
- Producer Alexis Bley
- Senior Producer Sara Ward
- Executive Producer Caroline Kousidonis
- Editing Work Editorial/USA
- Editor Jono Griffith
- Assistant Editor Theo Mercado
- Executive Producer Marlo Baird Kinsey
- Post Producer Chelsea Bassler
- VFX a52
- VFX Supervisor Patrick Murphy / (VFX Supervisor)
- Executive Producer Thatcher Peterson
- Colorist Greg Reese
- Sound Designer Michael Anastasi
- Sound Design Editor Kai Paquin
- Audio Mixer Joel Waters
- Executive Producer Susie Boyajan
- Talent Lil Nas X
- Talent Billy Ray Cyrus
- Production Designer Ruth De Jong
- Talent Sam Elliott
Doritos - The Cool Ranch
It's fresh, cool and casual!
You might be thinking, another ad with a duel scene?
Maybe, but this one’s pure slapstick.
A real piece of pop culture that's quirky and offbeat.
Good, pure entertainment!
Credits
powered by
- Agency McGarryBowen/Chicago
- Production Company dummy.
- Director Harold Einstein
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency McGarryBowen/Chicago
- Production Company dummy.
- Director Harold Einstein
- Chief Creative Officer Matt Ian
- Executive Producer Eric Faber
- Global Chief Creative Officer Ned Crowley
- HP Steve Ross
- Producer Michael Kanter
- Editing Arcade Edit
- Editor Sean Lagrange
- Assistant Editor Paulo Miramontes
- Head of Production Kirsten Thon-Webb
- VFX The Mill/Los Angeles
- Executive Producer Anastasia von Rahl
- Creative Director John Shirley
- Producer Alex Bader
- Colorist Adam Scott / (Colorist)
- Audio Mixer John Binder
- Assistant Audio Mixer Josh Hunnicutt
- Executive Producer Tim Konn
- Producer Louise Rider
- DP Jonathan Freeman / (DP)
Credits
powered by
- Agency McGarryBowen/Chicago
- Production Company dummy.
- Director Harold Einstein
- Chief Creative Officer Matt Ian
- Executive Producer Eric Faber
- Global Chief Creative Officer Ned Crowley
- HP Steve Ross
- Producer Michael Kanter
- Editing Arcade Edit
- Editor Sean Lagrange
- Assistant Editor Paulo Miramontes
- Head of Production Kirsten Thon-Webb
- VFX The Mill/Los Angeles
- Executive Producer Anastasia von Rahl
- Creative Director John Shirley
- Producer Alex Bader
- Colorist Adam Scott / (Colorist)
- Audio Mixer John Binder
- Assistant Audio Mixer Josh Hunnicutt
- Executive Producer Tim Konn
- Producer Louise Rider
- DP Jonathan Freeman / (DP)
Hershey's - Reese's Take 5
A classic idea with a quirky execution.
A series of scenarios, each crazier than the last, to relaunch an old product.
American advertising in all its splendor.
