The Murder Capital introduce us to Ethel

Director Maxim Kelly has teamed up with Irish band The Murder Capital for his latest music video Ethel, which is the band’s third single release and taken off their forthcoming second album, Gigi’s Recovery.

Talking about the single, the band states: “The song Ethel is a picture of a crossroads, really, asking you what you want from life. Whether you want to continue down a path of chaos, or make a change in your course. It’s showing you what is possible when you make the decisions that bring a sort of cradled warmth into your future. The idea of Ethel is that you can have what you truly desire if put to rest those short-lived fixes that never bring you any real happiness.”

The Murder Capital – Ethel

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Production Company Caviar/London
Director Maxim Kelly

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Credits

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Production Company Caviar/London
Director Maxim Kelly
Post Production Black Kite Studios
Executive Producer Eleri Evans
DP Oliver Ford
Production Designer Syd Harmony
Colorist Tom Mangham
Editor Vid Price

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The video like the track has a slow build, utilising a great backdrop to set the scene, combined with some impassive performances from our characters, seamless production design, and an eclectic mix of quirky peculiar moments that peak with our maid’s spotlight moment.

Caviar's Kelly adds: “Initially I thought Ethel should be the main character and do the dance at the end, and I always had this image from this French film called My American Uncle. Where it’s like a little girl standing up at a table. I originally had that image in my head for a rap video, but it didn’t really make sense to the song, I wanted this to feel more surreal so then as I started finding more imagery, it kind of transpired that maybe the maid was the more interesting character.”