The Passenger gets reimagined for Magnum Ice Cream

Music icons Iggy Pop and Siouxsie Sioux have joined forces for the first time ever to record a fresh and captivating version of the timeless hit song, The Passenger. The track has been reimagined exclusively for Magnum ice cream’s latest TVC Pleasure Express to launch its three new flavour innovations, Euphoria, Wonder & Chill.

Creating a sonic experience that transcends time, the joint vocals from the godfather of punk and the formidable Siouxsie Sioux make for a tantaliSing tune that perfectly lends itself to the magical TVC. The captivating 60-second ad takes viewers on a fantastical train journey on the Pleasure Express that sees the lead female protagonists explore the multi-sensorial worlds of the three new ice cream flavours. True to Magnum’s music heritage and paying homage to the classics, the exclusive rendition of The Passenger enables younger consumers to discover the song in a fresh way. The ethereal collaboration, which has breathed new life into the legendary anthem, was arranged by multi-award-winning composer and producer Sarah deCourcy.

Originally penned by Iggy Pop and guitarist Ricky Gardiner, The Passenger first arrived on the airwaves in 1977 as part of Iggy Pop’s critically acclaimed album, Lust for Life. The song journeyed to new heights in 1987 when Siouxsie and the Banshees released a remake for their all-cover-versions album Through the Looking Glass and now in a full circle moment over three decades later both musicians have come together to reinvigorate their classic hit in a move that will delight past and present fans.

Commenting on the new song, Iggy Pop said: "Siouxsie can sing like a bird. I've always thought she was a great lady. She's been a friend too, she took me to The Nutcracker once, at the Royal Court. Her version of the song was already special, but what happened here, singing together, is really unique. Like Volare, the orchestral treatment and marriage of voices flies free, in a spirit of joy. I'm very proud."

Echoing the sentiment, Siouxsie Sioux said: “I love this song and I’ve always loved Iggy’s voice. Yet even with perfect ingredients, to make something wonderful, you need a touch of magic. In this instance it’s what steered the song on its new and unexpected journey. I adore how instinctive and spontaneous it all feels and to hear my voice with Iggy's is such a dream.”

The new recording of The Passenger is the latest edition of an impressive lineup of songs commissioned by Magnum. Leading sonic innovation and pushing boundaries in advertising, this includes Peggy Gou’s supercharged remix of Kylie Minogue’s Can’t Get You Out Of My Head, the Neil Hannon reinterpretation of The Good Life originally recorded by Tony Bennett, tapping High Ball Stepper by Jack White for its Release The Beast Dare To Go Double TVC, and Mozart's 25th Symphony in G minor, KV. 183 which was rearranged and produced by Pietranera-Sancho of HeyFolks studio, recorded with the Malaga Symphony Orchestra with and mixed by Felipe Guevara of Closed Studios.