TwentyfourSeven helps create 1950’s New York For Belair Direct ‘Gangs’ Commercial
Spot directed by The Bobbsey Twins From Homicide.
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Madrid based TwentyfourSeven has worked with production company Ruffian and agency Sid Lee on a new spot for Belair Direct.
TwentyfourSeven scouted the perfect Madrid shoot location for a 1950’s West Side Story-style production.
Working closely with directors The Bobbsey Twins From Homicide, the TwentyfourSeven team covered the casting for all the non-speaking roles and dancers - the lead talent coming from Toronto and Montreal - and dressed the 1950’s set and created period costumes for the cast.
Fran Thompson, Producer, Ruffian: “Everyone was thrilled with the shoot and Bea Canete (247 Producer) did an exceptional job, her patience and resolve was endless”.
Credits
powered by
- Agency Sid Lee/Los Angeles
- Production Company Ruffian/Los Angeles
- Director The Bobbsey Twins From Homicide
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Credits
powered by
- Agency Sid Lee/Los Angeles
- Production Company Ruffian/Los Angeles
- Director The Bobbsey Twins From Homicide
- Executive VP of Creative Jared Stein
- Executive Creative Director Jeff Da Silva
- Creative Director Matt Fraracci
- DP Will Bex
- Head of Production/Executive Producer Sheila Eisenstein
- Executive Producer Ivo Van Vollenhoven
- Production Designer Perry Newberry
- Producer Fran Thompson
- Production Manager Kelly Brown
- Producer Bea Canete
Credits
powered by
- Agency Sid Lee/Los Angeles
- Production Company Ruffian/Los Angeles
- Director The Bobbsey Twins From Homicide
- Executive VP of Creative Jared Stein
- Executive Creative Director Jeff Da Silva
- Creative Director Matt Fraracci
- DP Will Bex
- Head of Production/Executive Producer Sheila Eisenstein
- Executive Producer Ivo Van Vollenhoven
- Production Designer Perry Newberry
- Producer Fran Thompson
- Production Manager Kelly Brown
- Producer Bea Canete
Bea Cañete, Producer, TwentyfourSeven:
Our main goal was to achieve this American look and also find a location that could be like a set built for it. Ruffian were looking for a location that really looked like an American cliché from the 50's and we understood immediately what they were looking for. Our Art Department and Stylist did fantastic jobs and there was an extraordinary relationship on set with everyone involved, agency, client and production company.
The commercial was shot over four days in Madrid and will run in Canada.
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