Wren's new shot-on-iPhone promo
In collaboration with TBWA\Media Arts Lab, SMUGGLER's C Prinz directs a cinematic promo shot entirely on the iPhone 16 pro for Vietnamese Gen Z artist Wren Evans' track Save the Music.
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This Tết (the celebration of spring's arrival in Vietnam), tech brand Apple launches its second Shot on iPhone campaign for Vietnam in partnership with TBWA\Media Arts Lab, this year collaborating with Gen Z superstar Wren Evans.
The music video Save the Music, showcases the camera capabilities of iPhone 16 Pro and was directed by C Prinz through SMUGGLER, who recently collaborated with Charli XCX and Billie Eilish on the viral Guess music video.
The video celebrates Wren’s love for music, pride in Vietnamese creativity and inspires others to follow the creative path too. The end effect is a fresh and honest expression of Vietnam’s culture of creativity.
Credits
powered by
- Agency TBWA\Media Arts Lab/Ho Chi Minh City
- Production Company SMUGGLER
- Director C Prinz
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Credits
powered by
- Agency TBWA\Media Arts Lab/Ho Chi Minh City
- Production Company SMUGGLER
- Director C Prinz
- Managing Director Sue Yeon Ahn
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Carlin Wilson-Webb
- Head of Production Alex Hughes
- Editing Cartel
- Executive Post Producer Viet-An Nguyen
- Editor Nate Katz
- Post Production/VFX Heckler/Singapore
- VFX Managing Director Charu Menon
- Head of VFX Production Xinhui Zheng
- VFX Creative Director Cody Amos
- VFX Supervisor Davor Zec
- Color Ethos Studio
- Color Producer Ben Ferren
- Colorist Sam Howells
- Local Production Bullet Production
- Executive Producer Thananath Songchaikul
- Local Production Clubhouse Films
- Executive Producer Chi Minh De Leo
- Producer Claire McGirr
- Production Designer Than Binh Dang
- DP Mika Altskan
- Choreographer Tyrik Patterson
Credits
powered by
- Agency TBWA\Media Arts Lab/Ho Chi Minh City
- Production Company SMUGGLER
- Director C Prinz
- Managing Director Sue Yeon Ahn
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Carlin Wilson-Webb
- Head of Production Alex Hughes
- Editing Cartel
- Executive Post Producer Viet-An Nguyen
- Editor Nate Katz
- Post Production/VFX Heckler/Singapore
- VFX Managing Director Charu Menon
- Head of VFX Production Xinhui Zheng
- VFX Creative Director Cody Amos
- VFX Supervisor Davor Zec
- Color Ethos Studio
- Color Producer Ben Ferren
- Colorist Sam Howells
- Local Production Bullet Production
- Executive Producer Thananath Songchaikul
- Local Production Clubhouse Films
- Executive Producer Chi Minh De Leo
- Producer Claire McGirr
- Production Designer Than Binh Dang
- DP Mika Altskan
- Choreographer Tyrik Patterson
C Prinz, fresh from directing music videos for Billie Eilish, Doechii and Jeremy Pope, collaborated with Vietnam's BƯỚC NHẢY dance crew and choreographer, Tyrik Patterson, who just choreographed Beyoncé’s NFL Halftime show last month, to create sequences that are both cinematic and deliberately accessible for recreation across social platforms.
Shot entirely on iPhone 16 Pro, the music video showcases slow motion to a whole new level with 4K120 fps in Dolby Vision, while the Telephoto camera with 5x zoom allows stunning capture from further distances. And, action-packed scenes throughout the video are smoother and steadier thanks to Action mode.
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