Jon Evans
Creativity in a cost-of-living crisis
With the sun setting on summer and, for many, a financially tough winter on the horizon, Jon Evans, Chief Customer Officer at System1, examines how brands can approach the cost-of-living crisis and why doing nothing might be the biggest risk of all.
The secret to Super Bowl success is to make a complex art form look simple
So, what scored big at this year's Super Bowl? According to Jon Evans, CMO at System1, which tracks viewers' emotional engagement, the brands that won out were those which combined comfort with comedy. A simple recipe... if you know how.
Fun, food and fantasy; the new Christmas ad rules
Jon Evans, CMO at System1, reveals what, according to the company's Test Your Ad platform, topped the Christmas advertising charts, and explains why the festive game may now have changed.
How can advertisers strike the right note in 2021?
Jon Evans, CMO at System1, argues that after the tumultuous events of 2020 and early 2021, familiarity will bring contentment for consumers, not contempt, and advertisers needs to conduct their creative marketing accordingly.