DCM & D&AD Compile 10 Best Ads 'Inspired by Film'

As Advertising Week Europe 2014 kicks off today we begin highlighting an interesting list collated  by Digital Cinema Media (DCM) and D&AD which unveils a compilation of 10 of the best ads that have been ‘inspired by film’ over the past 10 years.

The list is launched as part of their recently announced partnership and year-long ‘Inspired by Film’ programme, which launches at Advertising Week. An Inspired by Film workshop, co-hosted by DCM and D&AD, will also take place on Thursday 3rd April at 12pm at Advertising Week Europe.

“After much consideration and delving into both our and D&AD’s archives, we are proud to announce our favourite ads inspired by film," says Zoe Jones, marketing director at DCM. "We’re excited to be at the forefront of this crossover between creative industries and look forward to the debate we hope our curated list will generate. These fantastic ads also demonstrate why the quality of ads can be just as good as the film you pay to see at the cinema.”

The Top 10 list, compiled in no particular order, is:

1.     Phillips Carousel; created by Tribal DDB Amsterdam

2.     British Heart Foundation Hard and Fast [above]; created by Grey London

3.     VW  The Bark Side; created by Deutsch LA

4.     Orange Steven Seagal; created by Mother London

5.     Jaguar Villains [below]; created by Spark44

6.     Giff Gaff Don’t Be Scared; created by Fallon London

7.     Honda Ferris Bueller; created by RPA

8.     Samsung Galaxy Gear Evolution; created by 72andSunny

9.     VW Silence of the Lambs; created by adam&eveDDB London

10.  BT  LEGO; PHD, Drum and ITV developed the break and commissioned ITN Productions and Bricksports to produce the Lego versions of the ads

The longer-term DCM and D&AD partnership, announced a couple of weeks ago, will see DCM, the market leader in UK cinema advertising and D&AD, the charity which informs, educates and inspires those who work in and around the creative industries, working together to produce, collate and commission content from inside and outside the film and advertising communities.

The aim of the partnership will be to showcase creative excellence, accessible filmcraft techniques and provoke conversation around film and the role and influence it has on the creative industries.